[fusion_builder_container admin_label=»Slider Inicio» type=»flex» hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» align_content=»center» flex_align_items=»flex-start» flex_justify_content=»flex-start» hundred_percent_height_center_content=»yes» equal_height_columns=»yes» container_tag=»div» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» class=»atf-reverse» margin_top=»0px» padding_top_small=»60px» padding_bottom_small=»40px» padding_top=»60px» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»var(–awb-color2)» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_aspect_ratio=»16:9″ video_loop=»yes» 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animation_speed=»0.3″ last=»false» border_position=»all» first=»true» min_height=»» link=»»][fusion_title title_type=»text» rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»underline_zigzag» loop_animation=»on» highlight_width=»5″ highlight_top_margin=»0″ before_text=»Construimos tu marca en» highlight_text=»Internet» title_link=»off» link_target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» content_align_small=»center» content_align=»left» size=»6″ font_size=»40px» text_shadow=»no» text_shadow_blur=»0″ gradient_font=»no» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ style_type=»none» animation_direction=»left» animation_speed=»0.3″]Elementos Esenciales de Nuestra Marca[/fusion_title][fusion_global id=»112294″][fusion_global id=»112295″][fusion_title title_type=»text» rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ title_link=»off» link_target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» content_align_small=»center» content_align=»left» size=»div» font_size=»24px» text_shadow=»no» text_shadow_blur=»0″ margin_top_small=»0px» margin_right_small=»0px» margin_bottom_small=»0px» margin_left_small=»0px» margin_top=»0px» margin_right=»0px» margin_bottom=»0px» margin_left=»0px» gradient_font=»no» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ style_type=»none» animation_direction=»left» animation_speed=»0.3″]Si quieres mencionar nuestra marca en cualquier tipo de soporte (ya sea físico o digital) hemos elaborado una guía de estilo corporativo con todos los elementos de nuestra marca.[/fusion_title][fusion_button link=»#abajo» target=»_self» alignment_small=»center» alignment=»left» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» color=»default» button_gradient_top_color_hover=»#e34599″ button_gradient_bottom_color_hover=»#e34599″ accent_hover_color=»#ffffff» size=»xlarge» stretch=»default» margin_top=»40px» icon=»fusion-prefix-icon-customflecha-derecha» icon_position=»right» icon_divider=»yes» animation_direction=»up» animation_speed=»3.0″ border_top=»0px» border_right=»0px» border_bottom=»0px» border_left=»0px» border_hover_color=»#ffffff»]Conoce nuestros activos[/fusion_button][/fusion_builder_column][fusion_builder_column type=»1_2″ type=»1_2″ layout=»1_2″ align_self=»center» content_layout=»column» align_content=»center» valign_content=»flex-start» content_wrap=»wrap» center_content=»yes» target=»_self» hide_on_mobile=»medium-visibility,large-visibility» sticky_display=»normal,sticky» order_medium=»0″ order_small=»0″ padding_bottom_small=»20px» hover_type=»none» border_sizes_top=»0″ 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padding_bottom=»20px» type=»flex» border_sizes_top=»0px» border_sizes_bottom=»0px» border_sizes_left=»0px» border_sizes_right=»0px»][fusion_builder_row][fusion_builder_column type=»1_1″ type=»1_1″ layout=»1_1″ center_content=»no» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» background_position=»left top» background_repeat=»no-repeat» hover_type=»none» border_style=»solid» border_position=»all» animation_direction=»left» animation_speed=»0.3″ last=»true» border_sizes_top=»0″ border_sizes_bottom=»0″ border_sizes_left=»0″ border_sizes_right=»0″ first=»true» min_height=»» link=»»][fusion_title hide_on_mobile=»small-visibility,medium-visibility,large-visibility» content_align=»center» size=»2″ text_color=»#ffffff» style_type=»none»]
Conoce los activos de nuestra marca
[/fusion_title][fusion_global id=»64747″][fusion_text rule_style=»default» hide_on_mobile=»small-visibility,medium-visibility,large-visibility»]
Mi lenguaje visual refleja mis valores y los de mi comunidad. Simple, fácil de entender y, a la vez, único, diferente y diverso. Discreto y oportuno, pero atrevido y vibrante. Pero no siempre fue así. Cuando nació ignaciosantiago.com era muy diferente a lo que es ahora. Si me remontó a mis comienzo (casi no mejor acordarse), veo colores, formas y tipografías totalmente diferentes a las que hay ahora. Llevo mucho tiempo dando forma a la identidad de mi marca. No sólo es el logotipo ¡Es todo!
De hecho, como ha sido tanto el trabajo (hablo de años), me gustaría que, si vas a representar de alguna manera mi marca, sea por la razón que sea, lo hagas de la manera correcta. No te va a llevar mucho tiempo entender los elementos más importantes de mi identidad corporativa y, con ellos, podrás crear cualquier pieza que necesites (logo, pieza creativa, folleto para evento, etc.). Es esta página tendrás acceso a imágenes, logos, colores, tipos de letra y mucho más.
[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id=»62151″][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» hide_on_mobile=»no» status=»published» background_position=»left top» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» border_style=»solid» padding_top=»60px» padding_bottom=»60px» type=»flex» border_sizes_top=»0px» border_sizes_bottom=»0px» border_sizes_left=»0px» border_sizes_right=»0px»][fusion_builder_row][fusion_builder_column type=»1_3″ type=»1_3″ layout=»1_3″ center_content=»no» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» background_position=»left top» background_repeat=»no-repeat» hover_type=»none» border_style=»solid» border_position=»all» animation_type=»slide» animation_direction=»left» animation_speed=»1.0″ last=»false» border_sizes_top=»0″ border_sizes_bottom=»0″ border_sizes_left=»0″ border_sizes_right=»0″ first=»true» min_height=»» link=»»][fusion_title hide_on_mobile=»small-visibility,medium-visibility,large-visibility» content_align=»center» size=»3″ text_color=»#000000″ style_type=»none»]
LOGO
[/fusion_title][fusion_global id=»64747″][fusion_imageframe image_id=»32558″ style_type=»none» hover_type=»none» align=»center» lightbox=»no» alt=»logo ignacio santiago» linktarget=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» animation_direction=»left» animation_speed=»0.3″]https://ignaciosantiago.com/wp-content/uploads/2014/05/logo-vertical-ignaciosantiago-200.png[/fusion_imageframe][fusion_separator style_type=»none» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» top_margin=»15px» alignment=»center» /][fusion_button target=»_blank» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» color=»default» size=»xlarge» stretch=»yes» icon=»fa-download fas» icon_position=»left» icon_divider=»no» animation_direction=»left» animation_speed=»0.3″]Descargar (.zip)[/fusion_button][/fusion_builder_column][fusion_builder_column type=»1_3″ type=»1_3″ layout=»1_3″ center_content=»no» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» background_position=»left top» background_repeat=»no-repeat» hover_type=»none» border_style=»solid» border_position=»all» animation_type=»fade» animation_direction=»static» animation_speed=»1.0″ last=»false» border_sizes_top=»0″ border_sizes_bottom=»0″ border_sizes_left=»0″ border_sizes_right=»0″ first=»false» min_height=»» link=»»][fusion_title hide_on_mobile=»small-visibility,medium-visibility,large-visibility» content_align=»center» size=»3″ text_color=»#000000″ style_type=»none»]
COLORES
[/fusion_title][fusion_global id=»64747″][fusion_separator style_type=»single solid» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sep_color=»#262424″ top_margin=»20px» bottom_margin=»20px» border_size=»50″ alignment=»center» /][fusion_separator style_type=»single solid» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sep_color=»#1c6979″ top_margin=»20px» bottom_margin=»20px» border_size=»50″ alignment=»center» /][fusion_separator style_type=»single solid» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sep_color=»var(–awb-color4)» top_margin=»20px» bottom_margin=»20px» border_size=»50″ alignment=»center» /][/fusion_builder_column][fusion_builder_column type=»1_3″ type=»1_3″ layout=»1_3″ center_content=»no» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» background_position=»left top» background_repeat=»no-repeat» hover_type=»none» border_style=»solid» border_position=»all» animation_type=»slide» animation_direction=»right» animation_speed=»1.0″ last=»true» border_sizes_top=»0″ border_sizes_bottom=»0″ border_sizes_left=»0″ border_sizes_right=»0″ first=»false» min_height=»» link=»»][fusion_title hide_on_mobile=»small-visibility,medium-visibility,large-visibility» content_align=»center» size=»3″ text_color=»#000000″ style_type=»none»]
TIPOGRAFÍAS
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Manual de identidad corporativa
[/fusion_title][fusion_global id=»64994″][fusion_text]
Una guía de identidad corporativa o guía de estilo une el corazón, alma, misión, visión y valores de la marca, y lo traduce en diseño. También le dice a todo el mundo cómo deben comunicar tu marca (con todo tipo de detalles). Es, al fin y al cabo, un documento que codifica cómo se presenta tu organización (es decir, tu página web, blog o tienda online) al mundo. Dicho de otra manera, es la herramienta de referencia que ayuda a mantener coherencia explicando cómo se ve, se siente y suena tu marca.
Llega a tener tanta importancia (sobre todo en empresas muy grandes), que algunas personas lo llegan a llamar la “Biblia de la marca“. De todas maneras, no dejes que eso te confunda o intimide, tan sólo son nombres diferentes para el mismo documento. Disponer de un manual de imagen te asegura que tu marca se vea y se sienta igual en todas partes, incluso cuando tienes con personas ajenas a tu actividad. Es perfecto para tener todo “atado” en lo que a diseño web y gráfico se refiere.
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