![\"mejores](\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2017\/07\/mejores-plugins-wordpress-llamadas-a-la-accion-call-to-action-2.jpg\")
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[\/fusion_text][fusion_global id=\u00bb84305″][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb]<\/p>\n
En este aspecto, las llamadas a la acci\u00f3n no son menos. Cualquier cosa que te imagines depende de los botones o zonas call to action<\/strong>: seguidores, objetivos, ingresos, leads, suscriptores y un largo etc. Estas llamadas a la acci\u00f3n son recursos tan importantes, poderosos y esenciales para el \u00e9xito de cualquier iniciativa de marketing online<\/a>\u00a0que no te puedes darte el lujo de hacer la vista gorda. Por ello, en esta gu\u00eda te explico su importancia y te muestro una selecci\u00f3n de los que, para m\u00ed, son los mejores plugins para a\u00f1adir un \u00abCall to Action\u00bb en tu instalaci\u00f3n WordPress<\/strong>.<\/p>\n [\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb hundred_percent_height_scroll=\u00bbno\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb menu_anchor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb gradient_start_color=\u00bb\u00bb gradient_end_color=\u00bb\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3″ background_blend_mode=\u00bbnone\u00bb video_mp4=\u00bb\u00bb video_webm=\u00bb\u00bb video_ogv=\u00bb\u00bb video_url=\u00bb\u00bb video_aspect_ratio=\u00bb16:9″ video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb video_preview_image=\u00bb\u00bb filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″ type=\u00bbflex\u00bb][fusion_builder_row][fusion_builder_column type=\u00bb1_1″ layout=\u00bb1_1″ background_position=\u00bbleft top\u00bb background_color=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb spacing=\u00bbyes\u00bb background_image=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_speed=\u00bb0.3″ animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ before_text=\u00bb\u00bb rotation_text=\u00bb\u00bb highlight_text=\u00bb\u00bb after_text=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ font_size=\u00bb\u00bb animated_font_size=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_top_mobile=\u00bb\u00bb margin_bottom_mobile=\u00bb\u00bb text_color=\u00bb\u00bb animated_text_color=\u00bb\u00bb highlight_color=\u00bb\u00bb style_type=\u00bbdefault\u00bb sep_color=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb]<\/p>\n <\/a>Qu\u00e9 es un Call to Action y para qu\u00e9 sirve<\/p>\n [\/fusion_title][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb]<\/p>\n El call to action<\/strong> (o llamada a la acci\u00f3n<\/strong>, como se traduce al espa\u00f1ol) es un recurso de apelaci\u00f3n a los usuarios<\/strong>, invit\u00e1ndolos a que respondan. En el marketing digital<\/a>, el CTA es usualmente un bot\u00f3n que invita a que le hagas click<\/strong>.\u00a0La conversi\u00f3n<\/a> es simplemente conseguir que alguien responda a alg\u00fan tipo de llamada a la acci\u00f3n<\/strong>. Se dice que un CTA tiene \u00e9xito cuando resulta en una conversi\u00f3n (la mayor\u00eda de la veces esto involucra un click en un bot\u00f3n<\/strong>). Piensa que si el visitante de tu sitio web no est\u00e1 respondiendo a los est\u00edmulos que lanzas, est\u00e1s perdiendo un cliente potencial para su producto o servicio.<\/p>\n Existen, literalmente, miles de tipos diferentes de calls to action o llamadas a la acci\u00f3n<\/strong>. Puedes usar un CTA cada vez que quieras que el usuario haga algo o esperes una interacci\u00f3n por su parte. Un CTA puede ser usado para estimular a un usuario a que haga algo<\/strong>, ya sea descargar un PDF, llenar un formulario, comprar un producto, o incluso solo entrar en un enlace que lo lleve a otra p\u00e1gina. Un buen contenido y un gran tr\u00e1fico son un desperdicio si no se canalizan de manera efectiva.<\/p>\n Se puede decir que el CTA es el v\u00ednculo entre el contenido regular que el usuario consume y una p\u00e1gina (landing page) con una oferta atractiva, impactante e interesante<\/strong>, que es lo suficientemente relevante para persuadirle a completar un formulario o realizar una acci\u00f3n<\/strong>. Hoy en d\u00eda, muchos temas premium de WordPress vienen con sus propias funciones integradas de llamado a la acci\u00f3n, como botones, formularios de suscripci\u00f3n y m\u00e1s. Estos son algunos de los tipos de llamadas a la acci\u00f3n m\u00e1s comunes:<\/p>\n [\/fusion_text][\/fusion_builder_column][fusion_builder_column type=\u00bb1_2″ layout=\u00bb1_2″ last=\u00bbfalse\u00bb background_blend_mode=\u00bboverlay\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_position=\u00bball\u00bb first=\u00bbtrue\u00bb][fusion_checklist icon=\u00bbfusion-prefix-icon-customcheck\u00bb iconcolor=\u00bb\u00bb hue=\u00bb\u00bb saturation=\u00bb\u00bb lightness=\u00bb\u00bb alpha=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb textcolor=\u00bb\u00bb size=\u00bb\u00bb item_padding_top=\u00bb\u00bb item_padding_right=\u00bb\u00bb item_padding_bottom=\u00bb\u00bb item_padding_left=\u00bb\u00bb divider=\u00bb\u00bb divider_color=\u00bb\u00bb odd_row_bgcolor=\u00bb\u00bb even_row_bgcolor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]Botones de compra\/Agregar al carrito.[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]Formularios de recolecci\u00f3n de informaci\u00f3n.[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]Botones de \u201cLeer m\u00e1s\u201d.[\/fusion_li_item][\/fusion_checklist][\/fusion_builder_column][fusion_builder_column type=\u00bb1_2″ layout=\u00bb1_2″ last=\u00bbtrue\u00bb background_blend_mode=\u00bboverlay\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_position=\u00bball\u00bb first=\u00bbfalse\u00bb][fusion_checklist icon=\u00bbfusion-prefix-icon-customcheck\u00bb iconcolor=\u00bb\u00bb hue=\u00bb\u00bb saturation=\u00bb\u00bb lightness=\u00bb\u00bb alpha=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb textcolor=\u00bb\u00bb size=\u00bb\u00bb item_padding_top=\u00bb\u00bb item_padding_right=\u00bb\u00bb item_padding_bottom=\u00bb\u00bb item_padding_left=\u00bb\u00bb divider=\u00bb\u00bb divider_color=\u00bb\u00bb odd_row_bgcolor=\u00bb\u00bb even_row_bgcolor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]Botones de \u201cPru\u00e9balo ahora\u201d.[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]Botones para compartir en las redes sociales.[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]Bot\u00f3n de ayuda (aunque ahora se usa el \u00abchat online\u00bb).[\/fusion_li_item][\/fusion_checklist][\/fusion_builder_column][fusion_builder_column type=\u00bb1_1″ layout=\u00bb1_1″ background_position=\u00bbleft top\u00bb background_color=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb spacing=\u00bbyes\u00bb background_image=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_speed=\u00bb0.3″ animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb]<\/p>\n \u00bfTe suenan verdad? Tanto si eres propietario de un sitio web como si no, estoy seguro de que te has cruzado con muchas llamadas a la acci\u00f3n de este tipo. Lo primero que no debes perder de vista a hora de ubicar un bot\u00f3n CTA<\/strong> es que si un usuario necesita trabajar muy duro para encontrar el formulario de suscripci\u00f3n<\/strong> por correo electr\u00f3nico o el bot\u00f3n de comprar ahora<\/strong>, simplemente se mover\u00e1 al siguiente sitio. Por lo tanto, debes asegurarte de utilizar una llamada a la acci\u00f3n<\/strong> de manera efectiva en tu sitio. De hecho, si acostumbras a navegar por la red, lo habr\u00e1s visto en diferentes partes de las web,<\/strong> como, por ejemplo:<\/p>\n [\/fusion_text][\/fusion_builder_column][fusion_builder_column type=\u00bb1_2″ layout=\u00bb1_2″ last=\u00bbfalse\u00bb background_blend_mode=\u00bboverlay\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_position=\u00bball\u00bb first=\u00bbtrue\u00bb][fusion_checklist icon=\u00bbfusion-prefix-icon-customcheck\u00bb iconcolor=\u00bb\u00bb hue=\u00bb\u00bb saturation=\u00bb\u00bb lightness=\u00bb\u00bb alpha=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb textcolor=\u00bb\u00bb size=\u00bb\u00bb item_padding_top=\u00bb\u00bb item_padding_right=\u00bb\u00bb item_padding_bottom=\u00bb\u00bb item_padding_left=\u00bb\u00bb divider=\u00bb\u00bb divider_color=\u00bb\u00bb odd_row_bgcolor=\u00bb\u00bb even_row_bgcolor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]Encabezado (o barra de bienvenida).[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]Pop-ups o diapositivas.[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]Paneles u opt-ins laterales.[\/fusion_li_item][\/fusion_checklist][\/fusion_builder_column][fusion_builder_column type=\u00bb1_2″ layout=\u00bb1_2″ last=\u00bbtrue\u00bb background_blend_mode=\u00bboverlay\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_position=\u00bball\u00bb first=\u00bbfalse\u00bb][fusion_checklist icon=\u00bbfusion-prefix-icon-customcheck\u00bb iconcolor=\u00bb\u00bb hue=\u00bb\u00bb saturation=\u00bb\u00bb lightness=\u00bb\u00bb alpha=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb textcolor=\u00bb\u00bb size=\u00bb\u00bb item_padding_top=\u00bb\u00bb item_padding_right=\u00bb\u00bb item_padding_bottom=\u00bb\u00bb item_padding_left=\u00bb\u00bb divider=\u00bb\u00bb divider_color=\u00bb\u00bb odd_row_bgcolor=\u00bb\u00bb even_row_bgcolor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]P\u00e1ginas de ventas.[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]Al final de la p\u00e1gina, producto o post.[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]En anuncios de publicidad.[\/fusion_li_item][\/fusion_checklist][\/fusion_builder_column][fusion_builder_column type=\u00bb1_1″ layout=\u00bb1_1″ background_position=\u00bbleft top\u00bb background_color=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb spacing=\u00bbyes\u00bb background_image=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_speed=\u00bb0.3″ animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb]<\/p>\n Esas peque\u00f1as herramientas y software<\/strong> te ayudar\u00e1n a lograr (casi) lo que sea con la plataforma. Cualquier necesidad o requerimiento importante se puede cubrir con un plugin y si no existe, se puede crear o mandar desarrollar. No hay l\u00edmites. Sin duda, los plugins CTA<\/strong> marcaron un antes y un despu\u00e9s en el uso de Wordpress y por supuesto, en la navegaci\u00f3n web. Tener un blog puede ser mucho m\u00e1s que publicar peri\u00f3dicamente, se pueden a\u00f1adir muchas herramientas que mejorar\u00e1n la calidad de tu dominio<\/strong> y por lo tanto la calidad del tr\u00e1fico web<\/strong>. En cualquier caso, a continuaci\u00f3n te muestro las principales utilidades<\/strong> y ventajas<\/strong> que te proporcionan este tipo de complementos de WordPress<\/strong>.<\/p>\n [\/fusion_text][\/fusion_builder_column][fusion_builder_column type=\u00bb1_1″ layout=\u00bb1_2″ last=\u00bbtrue\u00bb background_blend_mode=\u00bboverlay\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_position=\u00bball\u00bb first=\u00bbtrue\u00bb][fusion_checklist icon=\u00bbfusion-prefix-icon-customcheck\u00bb iconcolor=\u00bb\u00bb hue=\u00bb\u00bb saturation=\u00bb\u00bb lightness=\u00bb\u00bb alpha=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb textcolor=\u00bb\u00bb size=\u00bb\u00bb item_padding_top=\u00bb\u00bb item_padding_right=\u00bb\u00bb item_padding_bottom=\u00bb\u00bb item_padding_left=\u00bb\u00bb divider=\u00bb\u00bb divider_color=\u00bb\u00bb odd_row_bgcolor=\u00bb\u00bb even_row_bgcolor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb][fusion_li_item icon=\u00bb\u00bb]<\/p>\n Crear llamadas a la acci\u00f3n atractivas.<\/p>\n [\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n Utilizar el\u00a0Editor Visual<\/strong>\u00a0para ver los cambios que se hacen \u00a1sobre la marcha!<\/p>\n [\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n Crear llamadas de acci\u00f3n en\u00a0ventanas popups<\/strong>\u00a0para mejorar las tasas de conversi\u00f3n.<\/p>\n [\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n Hacer un seguimiento de las tasas de conversi\u00f3n de tus llamadas a la acci\u00f3n para una continua optimizaci\u00f3n.<\/p>\n [\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n Clonar f\u00e1cilmente llamadas a la acci\u00f3n existentes y ejecutar\u00a0pruebas A \/ B<\/strong>\u00a0aplicando variaciones.<\/p>\n [\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n Utilizar dise\u00f1os de llamadas a la acci\u00f3n de la biblioteca y aplicarlos en tus post\/entradas o landings.<\/p>\n [\/fusion_li_item][\/fusion_checklist][\/fusion_builder_column][fusion_builder_column type=\u00bb1_1″ layout=\u00bb1_1″ background_position=\u00bbleft top\u00bb background_color=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb spacing=\u00bbyes\u00bb background_image=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_speed=\u00bb0.3″ animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_alert type=\u00bbgeneral\u00bb accent_color=\u00bb#fff\u00bb background_color=\u00bb#1c6979″ border_size=\u00bb4px\u00bb icon=\u00bbfa-exclamation-triangle fas\u00bb text_align=\u00bb\u00bb margin_top=\u00bb\u00bb margin_right=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_left=\u00bb\u00bb text_transform=\u00bb\u00bb dismissable=\u00bb\u00bb box_shadow=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb]<\/p>\n El hecho es que los CTAs se pueden colocar donde quieras<\/strong>. Posicionar estos recursos por todo el sitio es una buena manera de conseguir m\u00e1s conversiones.<\/p>\n [\/fusion_alert][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb hundred_percent_height_scroll=\u00bbno\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb menu_anchor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb gradient_start_color=\u00bb\u00bb gradient_end_color=\u00bb\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3″ background_blend_mode=\u00bbnone\u00bb video_mp4=\u00bb\u00bb video_webm=\u00bb\u00bb video_ogv=\u00bb\u00bb video_url=\u00bb\u00bb video_aspect_ratio=\u00bb16:9″ video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb video_preview_image=\u00bb\u00bb filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″ type=\u00bbflex\u00bb][fusion_builder_row][fusion_builder_column type=\u00bb1_1″ layout=\u00bb1_1″ background_position=\u00bbleft top\u00bb background_color=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb spacing=\u00bbyes\u00bb background_image=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_speed=\u00bb0.3″ animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ before_text=\u00bb\u00bb rotation_text=\u00bb\u00bb highlight_text=\u00bb\u00bb after_text=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ font_size=\u00bb\u00bb animated_font_size=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_top_mobile=\u00bb\u00bb margin_bottom_mobile=\u00bb\u00bb text_color=\u00bb\u00bb animated_text_color=\u00bb\u00bb highlight_color=\u00bb\u00bb style_type=\u00bbdefault\u00bb sep_color=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb]<\/p>\n <\/a>Componentes b\u00e1sicos de una Llamada a la Acci\u00f3n<\/p>\n [\/fusion_title][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb]<\/p>\n La idea de a\u00f1adir una llamada a la acci\u00f3n es de seducir a un visitante a que tome una acci\u00f3n espec\u00edfica que te beneficie<\/strong>. Te recomiendo experimentar diferentes maneras de atraer clientes hacia tus contenidos, boletines o infoproductos, creando llamadas a la acci\u00f3n directas, fluidas y que no sean intrusivas. Adem\u00e1s, estas deben ser creativas, atractivas y persuasivas para que cumpla con el objetivo que te hayas propuesto: descargar un documento, rellenar un formulario, suscribirse y un largo etc. Existen cuatro caracter\u00edsticas principales de un call to action<\/strong>:<\/p>\n [\/fusion_text][\/fusion_builder_column][fusion_builder_column type=\u00bb1_1″ layout=\u00bb1_1″ align_self=\u00bbauto\u00bb content_layout=\u00bbcolumn\u00bb align_content=\u00bbflex-start\u00bb valign_content=\u00bbflex-start\u00bb content_wrap=\u00bbwrap\u00bb spacing=\u00bb\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_image_id=\u00bb\u00bb type_medium=\u00bb\u00bb type_small=\u00bb\u00bb order_medium=\u00bb0″ order_small=\u00bb0″ spacing_left_medium=\u00bb\u00bb spacing_right_medium=\u00bb\u00bb spacing_left_small=\u00bb\u00bb spacing_right_small=\u00bb\u00bb spacing_left=\u00bb\u00bb spacing_right=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb hover_type=\u00bbnone\u00bb border_sizes_top=\u00bb0″ border_sizes_right=\u00bb0″ border_sizes_bottom=\u00bb0″ border_sizes_left=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_radius_top_left=\u00bb\u00bb border_radius_top_right=\u00bb\u00bb border_radius_bottom_right=\u00bb\u00bb border_radius_bottom_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0″ box_shadow_spread=\u00bb0″ box_shadow_color=\u00bb\u00bb box_shadow_style=\u00bb\u00bb background_type=\u00bbsingle\u00bb gradient_start_color=\u00bb\u00bb gradient_end_color=\u00bb\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb background_blend_mode=\u00bboverlay\u00bb render_logics=\u00bb\u00bb filter_type=\u00bbregular\u00bb filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″ animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb last=\u00bbtrue\u00bb border_position=\u00bball\u00bb first=\u00bbtrue\u00bb][fusion_checklist icon=\u00bbfusion-prefix-icon-customcheck\u00bb iconcolor=\u00bb\u00bb hue=\u00bb\u00bb saturation=\u00bb\u00bb lightness=\u00bb\u00bb alpha=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb textcolor=\u00bb\u00bb size=\u00bb\u00bb item_padding_top=\u00bb\u00bb item_padding_right=\u00bb\u00bb item_padding_bottom=\u00bb\u00bb item_padding_left=\u00bb\u00bb divider=\u00bb\u00bb divider_color=\u00bb\u00bb odd_row_bgcolor=\u00bb\u00bb even_row_bgcolor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb][fusion_li_item icon=\u00bb\u00bb]<\/p>\n Qu\u00e9 dice (texto)<\/strong>: Sabemos el poder que tiene la palabra<\/strong> en el medio digital. Por ello, la forma en que te dirijas al usuario e impactes en su mente<\/strong> ser\u00e1 esencial para obtener una respuesta activa por su parte.<\/p>\n [\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n D\u00f3nde est\u00e1 (colocaci\u00f3n)<\/strong>: C\u00f3mo habr\u00e1s podido experimentar (desde la perspectiva del creador o del usuario), los botones CTA pueden estar situados en distintas zonas de una p\u00e1gina web<\/strong>, determinando esto la probabilidad de que el visitante acceda al mismo. Para \u00abjugar sobre seguro\u00bb lo mejor es que analices por medio de un mapa t\u00e9rmino aquellas secciones de mayor impacto<\/strong> para el usuario.<\/p>\n [\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n C\u00f3mo se ve (forma y colores)<\/strong>: Si bien los CTA suelen tener forma cuadrada, la mayor\u00eda de plugins ofrecer distintas posibilidades de forma y encuadre<\/strong>. Por su parte, el color<\/strong> determinar\u00e1 en gran medida la fuerza del est\u00edmulo, por lo que este debe ser llamativo y diferencial<\/strong>. Eso s\u00ed, siempre en consonancia con las tonalidades corporativas<\/strong>.<\/p>\n [\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n C\u00f3mo aparece (efectos)<\/strong>: Tienes la posibilidad de hacer que un CTA aparezca en forma de transici\u00f3n<\/strong>, se desvanezca<\/strong> en la pantalla, o transite<\/strong> a lo largo del sitio cuando el usuario hace scroll, entre otros efectos, \u00a1t\u00fa eliges!<\/p>\n [\/fusion_li_item][\/fusion_checklist][\/fusion_builder_column][fusion_builder_column type=\u00bb1_1″ layout=\u00bb1_1″ align_self=\u00bbauto\u00bb content_layout=\u00bbcolumn\u00bb align_content=\u00bbflex-start\u00bb valign_content=\u00bbflex-start\u00bb content_wrap=\u00bbwrap\u00bb spacing=\u00bbyes\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_image_id=\u00bb\u00bb type_medium=\u00bb\u00bb type_small=\u00bb\u00bb order_medium=\u00bb0″ order_small=\u00bb0″ spacing_left_medium=\u00bb\u00bb spacing_right_medium=\u00bb\u00bb spacing_left_small=\u00bb\u00bb spacing_right_small=\u00bb\u00bb spacing_left=\u00bb\u00bb spacing_right=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb hover_type=\u00bbnone\u00bb border_sizes_top=\u00bb\u00bb border_sizes_right=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_radius_top_left=\u00bb\u00bb border_radius_top_right=\u00bb\u00bb border_radius_bottom_right=\u00bb\u00bb border_radius_bottom_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0″ box_shadow_spread=\u00bb0″ box_shadow_color=\u00bb\u00bb box_shadow_style=\u00bb\u00bb background_type=\u00bbsingle\u00bb gradient_start_color=\u00bb\u00bb gradient_end_color=\u00bb\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb background_blend_mode=\u00bbnone\u00bb render_logics=\u00bb\u00bb filter_type=\u00bbregular\u00bb filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″ animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb last=\u00bbtrue\u00bb border_position=\u00bball\u00bb first=\u00bbtrue\u00bb][fusion_testimonials design=\u00bbclean\u00bb navigation=\u00bbno\u00bb speed=\u00bb\u00bb backgroundcolor=\u00bb\u00bb textcolor=\u00bb\u00bb random=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb][fusion_testimonial name=\u00bbTim Ash\u00bb avatar=\u00bbimage\u00bb image=\u00bbhttps:\/\/ignaciosantiago.com\/wp-content\/uploads\/2017\/07\/tim-ash.jpg\u00bb image_id=\u00bb\u00bb image_border_radius=\u00bbround\u00bb company=\u00bbsitetuners.com\u00bb link=\u00bb\u00bb target=\u00bb_blank\u00bb]<\/p>\n Para que tus calls to action funcionen, es necesito que dos cosas ocurran. Primero, los visitantes necesitan ser capaces de verlos sin ning\u00fan esfuerzo<\/strong>. Segundo, los visitantes deben saber al instante qu\u00e9 es lo que hacen<\/strong>.<\/p>\n [\/fusion_testimonial][\/fusion_testimonials][\/fusion_builder_column][fusion_builder_column type=\u00bb1_1″ layout=\u00bb1_1″ align_self=\u00bbauto\u00bb content_layout=\u00bbcolumn\u00bb align_content=\u00bbflex-start\u00bb valign_content=\u00bbflex-start\u00bb content_wrap=\u00bbwrap\u00bb spacing=\u00bb\u00bb center_content=\u00bbno\u00bb link=\u00bb\u00bb target=\u00bb_self\u00bb min_height=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_image_id=\u00bb\u00bb type_medium=\u00bb\u00bb type_small=\u00bb\u00bb order_medium=\u00bb0″ order_small=\u00bb0″ spacing_left_medium=\u00bb\u00bb spacing_right_medium=\u00bb\u00bb spacing_left_small=\u00bb\u00bb spacing_right_small=\u00bb\u00bb spacing_left=\u00bb\u00bb spacing_right=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb hover_type=\u00bbnone\u00bb border_sizes_top=\u00bb0″ border_sizes_right=\u00bb0″ border_sizes_bottom=\u00bb0″ border_sizes_left=\u00bb0″ border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_radius_top_left=\u00bb\u00bb border_radius_top_right=\u00bb\u00bb border_radius_bottom_right=\u00bb\u00bb border_radius_bottom_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0″ box_shadow_spread=\u00bb0″ box_shadow_color=\u00bb\u00bb box_shadow_style=\u00bb\u00bb background_type=\u00bbsingle\u00bb gradient_start_color=\u00bb\u00bb gradient_end_color=\u00bb\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb background_blend_mode=\u00bbnone\u00bb render_logics=\u00bb\u00bb filter_type=\u00bbregular\u00bb filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″ animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb last=\u00bbtrue\u00bb border_position=\u00bball\u00bb first=\u00bbtrue\u00bb][fusion_alert type=\u00bbgeneral\u00bb accent_color=\u00bb#fff\u00bb background_color=\u00bb#1c6979″ border_size=\u00bb4px\u00bb icon=\u00bbfa-exclamation-triangle fas\u00bb text_align=\u00bb\u00bb margin_top=\u00bb\u00bb margin_right=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_left=\u00bb\u00bb text_transform=\u00bb\u00bb dismissable=\u00bb\u00bb box_shadow=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb]<\/p>\n Para que tus llamadas a la acci\u00f3n sean vistas r\u00e1pida y f\u00e1cilmente, tiene que ser posicionadas correctamente<\/strong> en el sitio web y tener un buen dise\u00f1o<\/strong>.<\/p>\n [\/fusion_alert][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb hundred_percent_height_scroll=\u00bbno\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb menu_anchor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb gradient_start_color=\u00bb\u00bb gradient_end_color=\u00bb\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3″ background_blend_mode=\u00bbnone\u00bb video_mp4=\u00bb\u00bb video_webm=\u00bb\u00bb video_ogv=\u00bb\u00bb video_url=\u00bb\u00bb video_aspect_ratio=\u00bb16:9″ video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb video_preview_image=\u00bb\u00bb filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″ type=\u00bbflex\u00bb][fusion_builder_row][fusion_builder_column type=\u00bb1_1″ layout=\u00bb1_1″ background_position=\u00bbleft top\u00bb background_color=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb spacing=\u00bbyes\u00bb background_image=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_speed=\u00bb0.3″ animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ before_text=\u00bb\u00bb rotation_text=\u00bb\u00bb highlight_text=\u00bb\u00bb after_text=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ font_size=\u00bb\u00bb animated_font_size=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_top_mobile=\u00bb\u00bb margin_bottom_mobile=\u00bb\u00bb text_color=\u00bb\u00bb animated_text_color=\u00bb\u00bb highlight_color=\u00bb\u00bb style_type=\u00bbdefault\u00bb sep_color=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb]<\/p>\n <\/a>Mejores plugins de WorPress para a\u00f1adir Calls to Action<\/p>\n [\/fusion_title][fusion_text]<\/p>\n En el reino del marketing online, los CTA no dejan de ganas importancia. Han sido parte vital del sistema desde hace a\u00f1os y han evolucionado mucho.\u00a0Por defecto, hay pocas \u00e1reas para a\u00f1adir llamadas a la acci\u00f3n en Wordpress<\/strong>\u00a0(la m\u00e1s habitual el sidebar), raz\u00f3n por la cual necesitas conocer soluciones de terceros<\/strong>, ya sea en forma de plantilla<\/a> o plugin<\/a>. Si la plantilla que has elegido e instalado para tu sitio web no ofrece alguna caracter\u00edstica que te interese, entonces es momento por inclinarse por otras opciones. Por ello, te dejo los\u00a0mejores plugins de Wordpress para a\u00f1adir CTAs<\/strong>.[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_global id=\u00bb91643″][fusion_global id=\u00bb84904″][fusion_builder_container hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb hundred_percent_height_scroll=\u00bbno\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb menu_anchor=\u00bbconclusion\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb link_color=\u00bb\u00bb link_hover_color=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb gradient_start_color=\u00bb\u00bb gradient_end_color=\u00bb\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3″ background_blend_mode=\u00bbnone\u00bb video_mp4=\u00bb\u00bb video_webm=\u00bb\u00bb video_ogv=\u00bb\u00bb video_url=\u00bb\u00bb video_aspect_ratio=\u00bb16:9″ video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb video_preview_image=\u00bb\u00bb filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″ type=\u00bbflex\u00bb][fusion_builder_row][fusion_builder_column type=\u00bb1_1″ layout=\u00bb1_1″ background_position=\u00bbleft top\u00bb background_color=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb spacing=\u00bbyes\u00bb background_image=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_speed=\u00bb0.3″ animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ before_text=\u00bb\u00bb rotation_text=\u00bb\u00bb highlight_text=\u00bb\u00bb after_text=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ font_size=\u00bb\u00bb animated_font_size=\u00bb\u00bb fusion_font_family_title_font=\u00bb\u00bb fusion_font_subset_title_font=\u00bb\u00bb fusion_font_variant_title_font=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_top_mobile=\u00bb\u00bb margin_bottom_mobile=\u00bb\u00bb text_color=\u00bb\u00bb animated_text_color=\u00bb\u00bb highlight_color=\u00bb\u00bb style_type=\u00bbdefault\u00bb sep_color=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb]Conclusi\u00f3n: Llama la atenci\u00f3n de los usuarios y aumenta la conversi\u00f3n[\/fusion_title][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb]<\/p>\n \u00bfQu\u00e9 te ha parecido? \u00bfYa est\u00e1s probando alguno? Si tienes dudas acerca de alg\u00fan call to action<\/strong> que acabas de incorporar en tu web o blog,\u00a0 lo que puedes hacer es probar con varios dise\u00f1os y ver cu\u00e1l funciona mejor<\/strong>. Pregunta a tus usuarios cu\u00e1l les ha gustado m\u00e1s y valora sus respuestas para implementar el que mejor se adapte a tu sitio web<\/strong>.\u00a0De esta forma, crear\u00e1s un call to action atractivo para tu audiencia<\/strong> que, sin duda, recibir\u00e1 m\u00e1s clicks, que es su objetivo principal.<\/p>\n As\u00ed los dirigir\u00e1s a la landing page que quieras para que realicen una determinada acci\u00f3n<\/strong>, ya sea comprar algo, descargarse algo valioso o, simplemente, rellenar un formulario.\u00a0\u00bfA qu\u00e9 esperas? Es momento de que instales alguno de estos plugins para WordPress y comiences a conseguir leads y ventas en tu sitio con la ayuda de las llamadas a la acci\u00f3n.<\/p>\n \u00bfQu\u00e9 te ha parecido este listado de plugins para a\u00f1adir llamadas a la acci\u00f3n en tu instalaci\u00f3n WordPress<\/b>? \u00bfC\u00f3mo lo haces tu para llamar la atenci\u00f3n de tus visitas en tu p\u00e1gina web, blog o tienda online<\/strong>? \u00bfTienes alg\u00fan truco para obtener m\u00e1s leads<\/strong>? \u00bfTienes alguna experiencia que quieres contar? \u00bfTe has quedado con alguna duda o pregunta? Entonces te pido que dejes un\u00a0comentario<\/strong>. Da igual que sea o una duda o un simple gracias, pero me alegrar\u00e9 mucho de leerlo y responderlo.<\/p>\n [\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_global id=\u00bb49153″][fusion_global id=\u00bb79322″][fusion_global id=\u00bb64453″]<\/p>\n","protected":false},"excerpt":{"rendered":" [fusion_builder_container hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb hundred_percent_height_scroll=\u00bbno\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb menu_anchor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb gradient_start_color=\u00bb\u00bb gradient_end_color=\u00bb\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3″ background_blend_mode=\u00bbnone\u00bb video_mp4=\u00bb\u00bb video_webm=\u00bb\u00bb video_ogv=\u00bb\u00bb video_url=\u00bb\u00bb video_aspect_ratio=\u00bb16:9″ video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb video_preview_image=\u00bb\u00bb filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ […]<\/p>\n","protected":false},"author":14,"featured_media":19066,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"iawp_total_views":0,"page_builder":"","footnotes":""},"categories":[200,204,201],"tags":[],"class_list":["post-19065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-desarrollo-web","category-plugins","category-wordpress"],"_links":{"self":[{"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/posts\/19065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/comments?post=19065"}],"version-history":[{"count":0,"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/posts\/19065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/media\/19066"}],"wp:attachment":[{"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/media?parent=19065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/categories?post=19065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/tags?post=19065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}