{"id":12347,"date":"2020-02-02T13:42:02","date_gmt":"2020-02-02T12:42:02","guid":{"rendered":"https:\/\/clientes.ignaciosantiago.com\/new\/cambios-algoritmo-google\/"},"modified":"2020-02-02T13:42:02","modified_gmt":"2020-02-02T12:42:02","slug":"cambios-algoritmo-google","status":"publish","type":"post","link":"https:\/\/clientes.ignaciosantiago.com\/new\/cambios-algoritmo-google\/","title":{"rendered":"HISTORIAL de Cambios del ALGORITMO de GOOGLE [+TIPS]"},"content":{"rendered":"<p>[fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb min_height=\u00bb\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb flex_column_spacing=\u00bb\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb menu_anchor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb link_color=\u00bb\u00bb link_hover_color=\u00bb\u00bb border_sizes=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_right=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb spacing_medium=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb spacing_small=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_dimensions_medium=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_dimensions_small=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0&#8243; box_shadow_spread=\u00bb0&#8243; box_shadow_color=\u00bb\u00bb box_shadow_style=\u00bb\u00bb z_index=\u00bb\u00bb overflow=\u00bb\u00bb gradient_start_color=\u00bb\u00bb gradient_end_color=\u00bb\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3&#8243; background_blend_mode=\u00bbnone\u00bb video_mp4=\u00bb\u00bb video_webm=\u00bb\u00bb video_ogv=\u00bb\u00bb video_url=\u00bb\u00bb video_aspect_ratio=\u00bb16:9&#8243; video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb video_preview_image=\u00bb\u00bb absolute=\u00bboff\u00bb absolute_devices=\u00bbsmall,medium,large\u00bb sticky=\u00bboff\u00bb sticky_devices=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_background_color=\u00bb\u00bb sticky_height=\u00bb\u00bb sticky_offset=\u00bb\u00bb sticky_transition_offset=\u00bb0&#8243; scroll_offset=\u00bb0&#8243; animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb filter_hue=\u00bb0&#8243; filter_saturation=\u00bb100&#8243; filter_brightness=\u00bb100&#8243; filter_contrast=\u00bb100&#8243; filter_invert=\u00bb0&#8243; filter_sepia=\u00bb0&#8243; filter_opacity=\u00bb100&#8243; filter_blur=\u00bb0&#8243; filter_hue_hover=\u00bb0&#8243; filter_saturation_hover=\u00bb100&#8243; filter_brightness_hover=\u00bb100&#8243; filter_contrast_hover=\u00bb100&#8243; filter_invert_hover=\u00bb0&#8243; filter_sepia_hover=\u00bb0&#8243; filter_opacity_hover=\u00bb100&#8243; filter_blur_hover=\u00bb0&#8243;][fusion_builder_row][fusion_builder_column type=\u00bb1_1&#8243; layout=\u00bb1_1&#8243; background_position=\u00bbleft top\u00bb background_color=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb spacing=\u00bbyes\u00bb background_image=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb0px\u00bb margin_bottom=\u00bb0px\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_speed=\u00bb0.3&#8243; animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_text]<\/p>\n<p>\u00bfNo es incre\u00edble?\u00a0<strong>Google actualiza su algoritmo alrededor de 500 veces al a\u00f1o<\/strong> (lo que equivale a un cambio cada 17,5 horas).\u00a0Unas veces son peque\u00f1os ajustes que pasan desapercibidos. Otras, poderosas transformaciones capaces de dar la vuelta a los resultados.\u00a0En cualquier caso, <strong>todas sus actualizaciones tienen el poder de afectar a tu p\u00e1gina web<\/strong> de alguna manera, ya sea en forma de penalizaci\u00f3n o en descenso de posiciones.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-52003\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2018\/03\/guia-cambios-algoritmo-google-tipos-actualizaciones-2.jpg\" alt=\"guia cambios algoritmo google tipos actualizaciones\" width=\"1200\" height=\"600\" \/><\/p>\n<p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb min_height=\u00bb\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb flex_column_spacing=\u00bb\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb menu_anchor=\u00bbindice\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb link_color=\u00bb\u00bb link_hover_color=\u00bb\u00bb border_sizes=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_right=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb spacing_medium=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb spacing_small=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_dimensions_medium=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_dimensions_small=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0&#8243; box_shadow_spread=\u00bb0&#8243; box_shadow_color=\u00bb\u00bb box_shadow_style=\u00bb\u00bb z_index=\u00bb\u00bb overflow=\u00bb\u00bb gradient_start_color=\u00bb\u00bb gradient_end_color=\u00bb\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3&#8243; background_blend_mode=\u00bbnone\u00bb video_mp4=\u00bb\u00bb video_webm=\u00bb\u00bb video_ogv=\u00bb\u00bb video_url=\u00bb\u00bb video_aspect_ratio=\u00bb16:9&#8243; video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb video_preview_image=\u00bb\u00bb absolute=\u00bboff\u00bb absolute_devices=\u00bbsmall,medium,large\u00bb sticky=\u00bboff\u00bb sticky_devices=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_background_color=\u00bb\u00bb sticky_height=\u00bb\u00bb sticky_offset=\u00bb\u00bb sticky_transition_offset=\u00bb0&#8243; 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animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; before_text=\u00bb\u00bb rotation_text=\u00bb\u00bb highlight_text=\u00bb\u00bb after_text=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb class=\u00bb\u00bb id=\u00bb\u00bb content_align_medium=\u00bb\u00bb content_align_small=\u00bb\u00bb content_align=\u00bbcenter\u00bb size=\u00bb6&#8243; font_size=\u00bb\u00bb animated_font_size=\u00bb\u00bb fusion_font_family_title_font=\u00bb\u00bb fusion_font_variant_title_font=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb text_shadow=\u00bbno\u00bb text_shadow_vertical=\u00bb\u00bb text_shadow_horizontal=\u00bb\u00bb text_shadow_blur=\u00bb0&#8243; text_shadow_color=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_top_mobile=\u00bb\u00bb margin_bottom_mobile=\u00bb\u00bb text_color=\u00bb\u00bb animated_text_color=\u00bb\u00bb highlight_color=\u00bb\u00bb style_type=\u00bbdefault\u00bb sep_color=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb]<\/p>\n<p>\u00cdndice<\/p>\n<p>[\/fusion_title][\/fusion_builder_column][fusion_builder_column type=\u00bb1_2&#8243; layout=\u00bb1_2&#8243; last=\u00bbfalse\u00bb background_blend_mode=\u00bboverlay\u00bb first=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_position=\u00bball\u00bb][fusion_checklist icon=\u00bb\u00bb circle=\u00bb\u00bb size=\u00bb\u00bb][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]<\/p>\n<p><a href=\"#caffeine\">Google Caffeine<\/a><\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]<\/p>\n<p><a href=\"#Hummingbird\">Google\u00a0Hummingbird<\/a><\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]<\/p>\n<p><a href=\"#knowledge-graph\">Google Knowledge Graph<\/a><\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]<\/p>\n<p><a href=\"#page-layout\">Google Page Layout<\/a><\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb]<\/p>\n<p><a href=\"#panda\">Google Panda<\/a><\/p>\n<p>[\/fusion_li_item][\/fusion_checklist][\/fusion_builder_column][fusion_builder_column type=\u00bb1_2&#8243; 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scroll_offset=\u00bb0&#8243; animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb filter_hue=\u00bb0&#8243; filter_saturation=\u00bb100&#8243; filter_brightness=\u00bb100&#8243; filter_contrast=\u00bb100&#8243; filter_invert=\u00bb0&#8243; filter_sepia=\u00bb0&#8243; filter_opacity=\u00bb100&#8243; filter_blur=\u00bb0&#8243; filter_hue_hover=\u00bb0&#8243; filter_saturation_hover=\u00bb100&#8243; filter_brightness_hover=\u00bb100&#8243; filter_contrast_hover=\u00bb100&#8243; filter_invert_hover=\u00bb0&#8243; filter_sepia_hover=\u00bb0&#8243; filter_opacity_hover=\u00bb100&#8243; filter_blur_hover=\u00bb0&#8243;][fusion_builder_row][fusion_builder_column type=\u00bb1_1&#8243; layout=\u00bb1_1&#8243; background_position=\u00bbleft top\u00bb background_color=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb spacing=\u00bbyes\u00bb background_image=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb0px\u00bb margin_bottom=\u00bb0px\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_speed=\u00bb0.3&#8243; animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; before_text=\u00bb\u00bb rotation_text=\u00bb\u00bb highlight_text=\u00bb\u00bb after_text=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb class=\u00bb\u00bb id=\u00bb\u00bb content_align_medium=\u00bb\u00bb content_align_small=\u00bb\u00bb content_align=\u00bbleft\u00bb size=\u00bb2&#8243; font_size=\u00bb\u00bb animated_font_size=\u00bb\u00bb fusion_font_family_title_font=\u00bb\u00bb fusion_font_variant_title_font=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb text_shadow=\u00bbno\u00bb text_shadow_vertical=\u00bb\u00bb text_shadow_horizontal=\u00bb\u00bb text_shadow_blur=\u00bb0&#8243; text_shadow_color=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_top_mobile=\u00bb\u00bb margin_bottom_mobile=\u00bb\u00bb text_color=\u00bb\u00bb animated_text_color=\u00bb\u00bb highlight_color=\u00bb\u00bb style_type=\u00bbdefault\u00bb sep_color=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb]<\/p>\n<p>Qu\u00e9 es un cambio de algoritmo, c\u00f3mo funciona y para qu\u00e9 sirve<\/p>\n<p>[\/fusion_title][fusion_text]<\/p>\n<p>En primer lugar voy\u00a0a empezar por explicar\u00a0<strong>qu\u00e9 es algoritmo de Google<\/strong>. Seguramente ya sepas que este mundo es\u00a0complicado, pero yo quiero a\u00f1adir\u00a0que contin\u00faa\u00a0complic\u00e1ndose a\u00fan m\u00e1s mientras que Google siga queriendo proporcionar\u00a0a los usuarios\u00a0la \u00abmejor\u00bb b\u00fasqueda. Cuando los motores de b\u00fasqueda aparecieron en escena\u00a0por primera vez, los <strong>profesionales del marketing en buscadores<\/strong>\u00a0eran capaces de encontrar maneras \u00abf\u00e1ciles\u00bb\u00a0para\u00a0hacer que el motor de b\u00fasqueda posicionase la p\u00e1gina web de su\u00a0cliente. En algunos casos era\u00a0tan simple como a\u00f1adir\u00a0un poco de c\u00f3digo en la p\u00e1gina web llamado\u00a0<strong>metaetiqueta\u00a0de palabras claves<\/strong>. Esta\u00a0metaetiqueta chivaba a los motores de b\u00fasqueda de que iba\u00a0la p\u00e1gina web.<\/p>\n<p>Mientras Google\u00a0iba evolucionando, sus ingenieros, que estaban centrados principalmente en mostrar los resultados de b\u00fasqueda m\u00e1s relevantes (dentro de lo posible) para los usuarios, continuaron trabajando en formas de detener a los tramposos e investigaron otras formas de mostrar las p\u00e1ginas m\u00e1s relevantes en la parte superior de sus b\u00fasquedas. El algoritmo en la actualidad\u00a0analiza\u00a0cientos de factores. Hay algunos que se sabe que\u00a0son importantes, como tener un t\u00edtulo descriptivo (entre las etiquetas &lt;title&gt;&lt;\/ title&gt; del c\u00f3digo), aunque hay muchos otros (te recomiendo conocer los\u00a0<a href=\"https:\/\/ignaciosantiago.com\/trucos-seo-posicionamiento-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">15 factores cr\u00edticos para mejorar el SEO de tu p\u00e1gina web<\/a>). Luego hay otros tantos que son objeto de especulaci\u00f3n, como si Google \u00ab+1\u00bb o tener campa\u00f1as en Google Adwords contribuyen o no a mejorar el posicionamiento\u00a0de tu p\u00e1gina web.<\/p>\n<p>En el pasado, el algoritmo de Google cambiaba con\u00a0poca frecuencia (ver todos los <a href=\"https:\/\/ignaciosantiago.com\/cambios-algoritmo-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">cambios del algoritmo de Google<\/a>). Si tu p\u00e1gina web estaba posicionada\u00a0en la 1\u00aa posici\u00f3n para una determinada palabra clave, estaba casi\u00a0garantizada su permanencia hasta la pr\u00f3xima actualizaci\u00f3n, que no suced\u00eda hasta semanas o meses despu\u00e9s. Entonces lanzar\u00edan otra actualizaci\u00f3n y las cosas cambiar\u00edan. Se quedar\u00edan as\u00ed hasta la pr\u00f3xima actualizaci\u00f3n fuese lanzada.<\/p>\n<p>Todo esto cambi\u00f3 con el lanzamiento de \u00abGoogle\u00a0Caffeine\u00bb en 2010. Desde que\u00a0Caffeine fue lanzado,\u00a0los resultados de los motores de b\u00fasqueda han cambiado varias veces al d\u00eda en lugar de cada varias semanas. Google hace m\u00e1s de 600 cambios en su algoritmo en un mismo a\u00f1o, y la gran mayor\u00eda de \u00e9stos ni siquiera se anuncian. Pero, cuando Google hace un cambio muy grande, le dan un nombre, por lo general lo\u00a0anuncian (en el <a href=\"https:\/\/twitter.com\/mattcutts\" target=\"_blank\" rel=\"noopener noreferrer\">twitter de Matt Cutts<\/a>)\u00a0y todos los profesionales del mundo SEO se vuelven locos tratando de encontrar la manera de entender el\u00a0cambio y utilizarlo para ofrecer una ventaja a sus clientes.<\/p>\n<p>Tres de los mayores cambios que han ocurrido en los \u00faltimos a\u00f1os son los algoritmos\u00a0<strong>Google\u00a0Panda<\/strong>, <strong>Google Penguin<\/strong> y <strong>Google Hummingbird<\/strong> (tambi\u00e9n llamado <strong>Google Colibr\u00ed<\/strong>).<\/p>\n<p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb min_height=\u00bb\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb flex_column_spacing=\u00bb\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb menu_anchor=\u00bbcambios\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb link_color=\u00bb\u00bb link_hover_color=\u00bb\u00bb border_sizes=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_right=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb spacing_medium=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb spacing_small=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_dimensions_medium=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_dimensions_small=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0&#8243; 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animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; before_text=\u00bb\u00bb rotation_text=\u00bb\u00bb highlight_text=\u00bb\u00bb after_text=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb class=\u00bb\u00bb id=\u00bb\u00bb content_align_medium=\u00bb\u00bb content_align_small=\u00bb\u00bb content_align=\u00bbleft\u00bb size=\u00bb2&#8243; font_size=\u00bb\u00bb animated_font_size=\u00bb\u00bb fusion_font_family_title_font=\u00bb\u00bb fusion_font_variant_title_font=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb text_shadow=\u00bbno\u00bb text_shadow_vertical=\u00bb\u00bb text_shadow_horizontal=\u00bb\u00bb text_shadow_blur=\u00bb0&#8243; text_shadow_color=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_top_mobile=\u00bb\u00bb margin_bottom_mobile=\u00bb\u00bb text_color=\u00bb\u00bb animated_text_color=\u00bb\u00bb highlight_color=\u00bb\u00bb style_type=\u00bbdefault\u00bb sep_color=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb]<\/p>\n<p>Cambios y actualizaciones de los algortimos de Google<\/p>\n<p>[\/fusion_title][fusion_text]<\/p>\n<p><strong>Utilizando buenas pr\u00e1cticas SEO<\/strong>: Es la mejor forma de evitar que Google te ponga en el punto de mira. <strong>Siguiendo las directrices de Google<\/strong>: No vas conduciendo a 200 km\/h por ciudad \u00bfverdad? Pues para Google tambi\u00e9n hay serie de reglas que tienes que respetar para no ser penalizado. Lo mejor es que conozcas en profundidad la <a href=\"https:\/\/ignaciosantiago.com\/penalizacion-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">penalizaci\u00f3n de Google<\/a>. <strong>Manteni\u00e9ndote al d\u00eda<\/strong>: Porque si conoces en todo momento los movimientos del buscador, puedes actuar al instante y corregir la situaci\u00f3n lo antes posible. Aqu\u00ed vas a encontrar los <strong>cambios del algoritmo de Google<\/strong> que necesitas conocer.<\/p>\n<p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb min_height=\u00bb\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb flex_column_spacing=\u00bb\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb menu_anchor=\u00bbcaffeine\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb link_color=\u00bb\u00bb link_hover_color=\u00bb\u00bb border_sizes=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_right=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb spacing_medium=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb spacing_small=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_dimensions_medium=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_dimensions_small=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0&#8243; 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font_size=\u00bb\u00bb animated_font_size=\u00bb\u00bb fusion_font_family_title_font=\u00bb\u00bb fusion_font_variant_title_font=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb text_shadow=\u00bbno\u00bb text_shadow_vertical=\u00bb\u00bb text_shadow_horizontal=\u00bb\u00bb text_shadow_blur=\u00bb0&#8243; text_shadow_color=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_top_mobile=\u00bb\u00bb margin_bottom_mobile=\u00bb\u00bb text_color=\u00bb\u00bb animated_text_color=\u00bb\u00bb highlight_color=\u00bb\u00bb style_type=\u00bbdefault\u00bb sep_color=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb]<\/p>\n<p>Google Caffeine<\/p>\n<p>[\/fusion_title][fusion_text]<\/p>\n<p>Durante el verano del a\u00f1o 2009 (m\u00e1s concretamente en Agosto) se anunci\u00f3 la llegada de Google Caffeine en Mountain View. Este cambio fue uno de los m\u00e1s importantes llevados a cabo en su d\u00eda ya que trataba de\u00a0<strong>acelerar el rastreo de las spyders o ara\u00f1as que van en busca de nuevos cambios en las Webs y mejoraba la velocidad de indexaci\u00f3n de las p\u00e1ginas<\/strong>. En definitiva acercaba m\u00e1s el algoritmo a lo que ser\u00eda Google en un futuro\u2026 cada d\u00eda un paso m\u00e1s cerca de la perfecci\u00f3n tan buscada pero a su vez tan esquiva.<\/p>\n<p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb min_height=\u00bb\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb flex_column_spacing=\u00bb\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb menu_anchor=\u00bbhummingbird\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb link_color=\u00bb\u00bb link_hover_color=\u00bb\u00bb border_sizes=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_right=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb spacing_medium=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb spacing_small=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_dimensions_medium=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_dimensions_small=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0&#8243; 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font_size=\u00bb\u00bb animated_font_size=\u00bb\u00bb fusion_font_family_title_font=\u00bb\u00bb fusion_font_variant_title_font=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb text_shadow=\u00bbno\u00bb text_shadow_vertical=\u00bb\u00bb text_shadow_horizontal=\u00bb\u00bb text_shadow_blur=\u00bb0&#8243; text_shadow_color=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_top_mobile=\u00bb\u00bb margin_bottom_mobile=\u00bb\u00bb text_color=\u00bb\u00bb animated_text_color=\u00bb\u00bb highlight_color=\u00bb\u00bb style_type=\u00bbdefault\u00bb sep_color=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb]<\/p>\n<p>Google Hummingbird (Colibr\u00ed)<\/p>\n<p>[\/fusion_title][fusion_text]<\/p>\n<p>El \u00faltimo y m\u00e1s reciente cambio en el algoritmo, aunque para ser m\u00e1s precisos habr\u00eda que decir que es un cambio \u201cde algoritmo\u201d en lugar de un cambio \u201cen el algoritmo\u201d. Google realiza la modificaci\u00f3n m\u00e1s dr\u00e1stica desde Google Caffeine all\u00e1 por el 2010. Supone un cambio que afecta al 90% de las b\u00fasquedas a nivel mundial pero a diferencia de lo que ocurri\u00f3 con filtros como Google Panda o Google Penguin el nacimiento del Colibr\u00ed apenas ha levantado revuelo entre la comunidad Seo ya que en lo que trata de incidir es en entender las nuevas b\u00fasquedas de los usarios basadas en frases m\u00e1s complejas y contextos m\u00e1s sem\u00e1nticos.<\/p>\n<p>A\u00fan no se tienen noticias de sonadas actualizaciones posteriores del Colibr\u00ed, que como ya hemos dicho supone un cambio de base en una buena parte de la f\u00f3rmula del algoritmo. La forma m\u00e1s sonada y repetida entre bloggers, Seos y Webmasters para tratar de sacar provecho de hummingbird es centrar los contenidos en el long tail Seo y jugar con los t\u00edtulos en forma de preguntas y los negocios geolocalizados a trav\u00e9s de Google Places.<\/p>\n<p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb min_height=\u00bb\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb flex_column_spacing=\u00bb\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb menu_anchor=\u00bbknowledge-graph\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb link_color=\u00bb\u00bb link_hover_color=\u00bb\u00bb border_sizes=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_right=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb spacing_medium=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb spacing_small=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_dimensions_medium=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_dimensions_small=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0&#8243; 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animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; before_text=\u00bb\u00bb rotation_text=\u00bb\u00bb highlight_text=\u00bb\u00bb after_text=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb class=\u00bb\u00bb id=\u00bb\u00bb content_align_medium=\u00bb\u00bb content_align_small=\u00bb\u00bb content_align=\u00bbleft\u00bb size=\u00bb3&#8243; font_size=\u00bb\u00bb animated_font_size=\u00bb\u00bb fusion_font_family_title_font=\u00bb\u00bb fusion_font_variant_title_font=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb text_shadow=\u00bbno\u00bb text_shadow_vertical=\u00bb\u00bb text_shadow_horizontal=\u00bb\u00bb text_shadow_blur=\u00bb0&#8243; text_shadow_color=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_top_mobile=\u00bb\u00bb margin_bottom_mobile=\u00bb\u00bb text_color=\u00bb\u00bb animated_text_color=\u00bb\u00bb highlight_color=\u00bb\u00bb style_type=\u00bbdefault\u00bb sep_color=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb]<\/p>\n<p>Google Knowledge Graph (Gr\u00e1fico de Conocimiento)<\/p>\n<p>[\/fusion_title][fusion_text]<\/p>\n<p>La introducci\u00f3n del <a href=\"http:\/\/www.google.com\/insidesearch\/features\/search\/knowledge.html\" target=\"_blank\" rel=\"noopener noreferrer\">Gr\u00e1fico de conocimiento<\/a>\u00a0o <em>Knowledge graph<\/em> supone un paso adelante hacia la <em>b\u00fasqueda sem\u00e1ntica<\/em>.\u00a0B\u00e1sicamente, relaciona consultas de b\u00fasqueda con personas, lugares y objetos. As\u00ed por ejemplo, si buscas el nombre de una persona conocida, no s\u00f3lo aparecen los t\u00edpicos resultados de b\u00fasqueda coincidentes, sino un panel con informaci\u00f3n sem\u00e1ntica recogida a lo largo y ancho de la web. Las actualizaciones clave son:<\/p>\n<p>[\/fusion_text][fusion_checklist icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb size=\u00bb\u00bb divider=\u00bb\u00bb divider_color=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Gr\u00e1fico de conocimiento 5 (26 de septiembre de 2013)<\/strong>\u00a0&#8211; Potenciado por el algoritmo de b\u00fasqueda Colibr\u00ed o Hummingbird, el gr\u00e1fico de conocimiento adquiere la capacidad de\u00a0<a href=\"http:\/\/insidesearch.blogspot.com.es\/2013\/09\/fifteen-years-onand-were-just-getting.html\" target=\"_blank\" rel=\"noopener noreferrer\">hacer comparaciones y filtros<\/a>.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Gr\u00e1fico de conocimiento 4 (19 de julio de 2013)<\/strong>\u00a0&#8211; \u00a0Aumento del n\u00famero de consultas que muestran el gr\u00e1fico de conocimiento en un 50.4%. Se trata de una actualizaci\u00f3n no oficial\u00a0detectada por Moz.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Gr\u00e1fico de conocimiento 3 (4 de diciembre de 2012)<\/b>\u00a0&#8211;\u00a0<a href=\"http:\/\/googleespana.blogspot.com.es\/2012\/12\/presentamos-el-grafico-de-conocimiento.html\" target=\"_blank\" rel=\"noopener noreferrer\">Expansi\u00f3n el gr\u00e1fico de conocimiento al Espa\u00f1ol<\/a>, Franc\u00e9s, Alem\u00e1n, Portugu\u00e9s, Japon\u00e9s, Ruso e Italiano. Seg\u00fan Google es algo m\u00e1s que una simple traducci\u00f3n.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Gr\u00e1fico de conocimiento 2 (8 de agosto de 2012)<\/strong>\u00a0&#8211; Por un lado, el gr\u00e1fico de conocimiento\u00a0<a href=\"http:\/\/googleblog.blogspot.com.es\/2012\/08\/building-search-engine-of-future-one.html\" target=\"_blank\" rel=\"noopener noreferrer\">se ampl\u00eda<\/a>\u00a0a todas las versiones en ingl\u00e9s de Google. Por otro lado, se a\u00f1ade un\u00a0<em>carrusel<\/em>\u00a0de resultados en la parte superior de la p\u00e1gina.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Gr\u00e1fico de conocimiento 1 (16 de mayo de 2012<\/b>) \u2013 <a href=\"http:\/\/googleblog.blogspot.com.es\/2012\/05\/introducing-knowledge-graph-things-not.html\" target=\"_blank\" rel=\"noopener noreferrer\">Primera versi\u00f3n<\/a> del gr\u00e1fico de conocimiento, limitada al ingl\u00e9s.<\/p>\n<p>[\/fusion_li_item][\/fusion_checklist][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb min_height=\u00bb\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb flex_column_spacing=\u00bb\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb menu_anchor=\u00bbpage-layout\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb link_color=\u00bb\u00bb link_hover_color=\u00bb\u00bb border_sizes=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_right=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb spacing_medium=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb spacing_small=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_dimensions_medium=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_dimensions_small=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0&#8243; 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animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; before_text=\u00bb\u00bb rotation_text=\u00bb\u00bb highlight_text=\u00bb\u00bb after_text=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb class=\u00bb\u00bb id=\u00bb\u00bb content_align_medium=\u00bb\u00bb content_align_small=\u00bb\u00bb content_align=\u00bbleft\u00bb size=\u00bb3&#8243; font_size=\u00bb\u00bb animated_font_size=\u00bb\u00bb fusion_font_family_title_font=\u00bb\u00bb fusion_font_variant_title_font=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb text_shadow=\u00bbno\u00bb text_shadow_vertical=\u00bb\u00bb text_shadow_horizontal=\u00bb\u00bb text_shadow_blur=\u00bb0&#8243; text_shadow_color=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_top_mobile=\u00bb\u00bb margin_bottom_mobile=\u00bb\u00bb text_color=\u00bb\u00bb animated_text_color=\u00bb\u00bb highlight_color=\u00bb\u00bb style_type=\u00bbdefault\u00bb sep_color=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb]<\/p>\n<p>Google Page Layout (Disposici\u00f3n de P\u00e1gina)<\/p>\n<p>[\/fusion_title][fusion_text]<\/p>\n<p>El algoritmo de\u00a0<strong>Page layout\u00a0<\/strong>afecta a sitios en los que el contenido est\u00e1 enterrado bajo una pila de anuncios.\u00a0Tener que hacer scroll para encontrar el contenido que buscas produce una experiencia de usuario pobre. Es la raz\u00f3n por la que Google quiere evitar ese tipo de p\u00e1ginas en sus resultados. Con el algoritmo de disposici\u00f3n de p\u00e1gina los sitios que s\u00f3lo muestran anuncios\u00a0<em>por encima del pliegue<\/em> obtienen peores rankings.\u00a0\u00c9stas son las actualizaci\u00f3nes conocidas del algoritmo:<\/p>\n<p>[\/fusion_text][fusion_checklist icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb size=\u00bb\u00bb divider=\u00bb\u00bb divider_color=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Algoritmo de disposici\u00f3n de p\u00e1gina 3 (6 de febrero de 2014)<\/strong> \u2013 Matt Cutt <a href=\"https:\/\/twitter.com\/mattcutts\/status\/432940645200588800\" target=\"_blank\" rel=\"noopener noreferrer\">anuncia la actualizaci\u00f3n v\u00eda Twitter<\/a>, aunque no especif\u00edca en qu\u00e9 medida afecta a los resultados de b\u00fasqueda. En base a los an\u00e1lisis realizados por la comunidad SEO, parece tratarse de un ajuste menor sin consecuencias importantes.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Algoritmo de disposici\u00f3n de p\u00e1gina 2 (9 de octubre de 2012)<\/strong>\u00a0&#8211; Primera actualizaci\u00f3n oficial,\u00a0<a href=\"https:\/\/twitter.com\/mattcutts\/status\/255737483566927872\" target=\"_blank\" rel=\"noopener noreferrer\">anunciada por Matt Cutts en Twitter<\/a>. Se sospecha que Google ha podido actualizar el algoritmo en otras ocasiones sin hacerlo p\u00fablico. Afecta al 0.7% de las b\u00fasquedas en ingl\u00e9s de forma notable.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Algoritmo de disposici\u00f3n de p\u00e1gina 1 (19 de enero de 2012)<\/strong>\u00a0&#8211;\u00a0<a href=\"http:\/\/googlewebmastercentral.blogspot.com.es\/2012\/01\/page-layout-algorithm-improvement.html\" target=\"_blank\" rel=\"noopener noreferrer\">Se lanza<\/a>\u00a0dos meses despu\u00e9s de que\u00a0<a href=\"http:\/\/searchengineland.com\/google-may-penalize-ad-heavy-pages-100601\" target=\"_blank\" rel=\"noopener noreferrer\">Matt Cutts revelara<\/a>\u00a0que estaban trabajando en algoritmos para determinar cu\u00e1nto contenido hay por encima del pliegue. Afecta al 1% de las b\u00fasquedas a nivel global.<\/p>\n<p>[\/fusion_li_item][\/fusion_checklist][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb min_height=\u00bb\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb flex_column_spacing=\u00bb\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb menu_anchor=\u00bbpanda\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb link_color=\u00bb\u00bb link_hover_color=\u00bb\u00bb border_sizes=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_right=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb spacing_medium=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb spacing_small=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_dimensions_medium=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_dimensions_small=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0&#8243; box_shadow_spread=\u00bb0&#8243; box_shadow_color=\u00bb\u00bb box_shadow_style=\u00bb\u00bb z_index=\u00bb\u00bb overflow=\u00bb\u00bb gradient_start_color=\u00bb\u00bb gradient_end_color=\u00bb\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3&#8243; background_blend_mode=\u00bbnone\u00bb video_mp4=\u00bb\u00bb video_webm=\u00bb\u00bb video_ogv=\u00bb\u00bb video_url=\u00bb\u00bb video_aspect_ratio=\u00bb16:9&#8243; video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb video_preview_image=\u00bb\u00bb absolute=\u00bboff\u00bb absolute_devices=\u00bbsmall,medium,large\u00bb sticky=\u00bboff\u00bb sticky_devices=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_background_color=\u00bb\u00bb sticky_height=\u00bb\u00bb sticky_offset=\u00bb\u00bb sticky_transition_offset=\u00bb0&#8243; 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animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; before_text=\u00bb\u00bb rotation_text=\u00bb\u00bb highlight_text=\u00bb\u00bb after_text=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb class=\u00bb\u00bb id=\u00bb\u00bb content_align_medium=\u00bb\u00bb content_align_small=\u00bb\u00bb content_align=\u00bbleft\u00bb size=\u00bb3&#8243; font_size=\u00bb\u00bb animated_font_size=\u00bb\u00bb fusion_font_family_title_font=\u00bb\u00bb fusion_font_variant_title_font=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb text_shadow=\u00bbno\u00bb text_shadow_vertical=\u00bb\u00bb text_shadow_horizontal=\u00bb\u00bb text_shadow_blur=\u00bb0&#8243; text_shadow_color=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_top_mobile=\u00bb\u00bb margin_bottom_mobile=\u00bb\u00bb text_color=\u00bb\u00bb animated_text_color=\u00bb\u00bb highlight_color=\u00bb\u00bb style_type=\u00bbdefault\u00bb sep_color=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb]<\/p>\n<p>Google Panda<\/p>\n<p>[\/fusion_title][fusion_text]<\/p>\n<p>Al\u00a0adorable\u00a0<strong>algoritmo de Google<\/strong>,\u00a0<strong>Google Panda<\/strong>, le conocimos en\u00a0febrero de 2011. Su nacimiento se debi\u00f3 a la necesidad de Google de seguir ofreciendo\u00a0<strong>resultados de b\u00fasqueda de calidad<\/strong>, asi que antes hab\u00eda que combatir las\u00a0<strong>p\u00e1ginas web de baja calidad<\/strong>. En este art\u00edculo voy\u00a0a analizar a fondo\u00a0<strong>Google Panda<\/strong>\u00a0y\u00a0todo su ecosistema.<\/p>\n<p>[\/fusion_text][fusion_checklist icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb size=\u00bb\u00bb divider=\u00bb\u00bb divider_color=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Panda 38 (17 jul 2015)<\/strong> \u2013 Alias<em> <strong>Panda 4.2<\/strong><\/em>. El cambio hab\u00eda sido\u00a0<a href=\"http:\/\/searchengineland.com\/google-panda-update-coming-in-upcoming-weeks-222243\" target=\"_blank\" rel=\"noopener noreferrer\">anunciado<\/a>\u00a0previamente por Gary Illyes. Se trata de un refresco que,\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=TN72HFWdoBY#t=1530\" target=\"_blank\" rel=\"noopener noreferrer\">por<\/a>\u00a0cuestiones t\u00e9cnicas,\u00a0<a href=\"http:\/\/searchengineland.com\/google-panda-4-2-is-here-slowly-rolling-out-after-waiting-almost-10-months-225850\" target=\"_blank\" rel=\"noopener noreferrer\">tardar\u00e1<\/a>\u00a0meses en completarse. Debido a esto\u00a0se espera que\u00a0el impacto se perciba de forma gradual. El\u00a0<a href=\"https:\/\/twitter.com\/methode\/status\/626357789669982209\" target=\"_blank\" rel=\"noopener noreferrer\">despliegue<\/a> es global y afecta al 2-3% de las consultas en ingl\u00e9s.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Panda 37 (24 oct 2014)<\/strong> \u2013 Actualizaci\u00f3n no confirmada, lanzada durante el despliegue de Penguin 3.0 y el algoritmo de Pirater\u00eda. Sus efectos se atribuyen inicialmente a Penguin pero al final se\u00a0descubre\u00a0que los sitios afectados ten\u00edan problemas relacionados con la calidad del contenido o bien los hab\u00edan tratado. La actualizaci\u00f3n revela la confusi\u00f3n que puede llegar a crear el cruce de algoritmos y anticipa las dificultades que en adelante ocasionar\u00e1n las actualizaciones en tiempo real.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Panda 37 (24 de octubre de 2014)<\/strong> \u2013 Actualizaci\u00f3n no confirmada, lanzada durante el despliegue de Penguin 3.0 y el algoritmo de Pirater\u00eda. Sus efectos se atribuyen inicialmente a Penguin pero al final se descubre que los sitios afectados ten\u00edan o hab\u00edan tratado problemas relacionados con la calidad del contenido. La actualizaci\u00f3n revela la confusi\u00f3n que puede llegar a crear el cruce de algoritmos y anticipa las dificultades que en adelante ocasionar\u00e1n las actualizaciones en tiempo real.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Panda 36 (25 de septiembre de 2014)<\/strong> \u2013 Alias<em> <strong>Panda 4.1<\/strong><\/em>. El despliegue comienza a principios de semana y tardar\u00e1 una semana m\u00e1s en estar completo. El algoritmo incorpora nuevas se\u00f1ales que le permitir\u00e1n detectar contenido de baja calidad con mayor precisi\u00f3n. Como resultado, m\u00e1s peque\u00f1os y medianos sitios de gran calidad podr\u00e1n rankear mejor.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Panda 35 (5 de septiembre de 2014)<\/strong> \u2013 Actualizaci\u00f3n no confirmada.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Panda 34 (20 de mayo de 2014)<\/strong>\u00a0\u2013 Gran actualizaci\u00f3n\u00a0<a href=\"https:\/\/twitter.com\/mattcutts\/status\/468891756982185985\" target=\"_blank\" rel=\"noopener noreferrer\">presentada por Matt Cutts como Panda 4.0<\/a>. Afecta a un 7.5% de las consultas en ingl\u00e9s, mientras que para otros idiomas\u00a0<a href=\"http:\/\/searchengineland.com\/google-begins-rolling-panda-4-0-now-192043\" target=\"_blank\" rel=\"noopener noreferrer\">lo hace en diferentes grados\u00a0<\/a>(no revelados). Una semana despu\u00e9s\u00a0<a href=\"https:\/\/twitter.com\/mattcutts\/statuses\/469903548797288448\" target=\"_blank\" rel=\"noopener noreferrer\">Matt habla de una arquitectura \u201cm\u00e1s amable\u201d<\/a>\u00a0que prepara el terreno para futuras iteraciones.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Panda 33 (24 de marzo de 2014)<\/strong> \u2013 Actualizaci\u00f3n no confirmada.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Panda 32 (11 de febrero de 2014)\u00a0<\/strong>\u2013 Actualizaci\u00f3n no confirmada.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Panda 31 (11 de enero de 2014)\u00a0<\/strong>\u2013 Actualizaci\u00f3n no confirmada.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Panda 30 (17 de diciembre de 2013)<\/strong> &#8211; Actualizaci\u00f3n no confirmada.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Panda 29 (18 de noviembre de 2013<\/strong>) &#8211; Actualizaci\u00f3n no confirmada.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Panda 28 (16 de septiembre de 2013)<\/strong> \u2013 Actualizaci\u00f3n no confirmada.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Panda 27 (26 de agosto de 2013)\u00a0<\/strong>\u2013 Actualizaci\u00f3n no confirmada.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Panda 26 (18 de julio de 2013)<\/strong>\u00a0&#8211; Pese a la\u00a0<a href=\"http:\/\/searchengineland.com\/google-were-unlikely-to-confirm-current-or-future-panda-updates-151728\" target=\"_blank\" rel=\"noopener noreferrer\">negativa de Google<\/a>\u00a0a mencionar nuevas actualizaciones de Panda,\u00a0<a href=\"http:\/\/searchengineland.com\/google-were-unlikely-to-confirm-current-or-future-panda-updates-151728\" target=\"_blank\" rel=\"noopener noreferrer\">confirman la incorporaci\u00f3n de nuevas se\u00f1ales<\/a>\u00a0al algoritmo para mejorar su precisi\u00f3n.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 25 (14 de marzo de 2013)<\/b>\u00a0&#8211; Seg\u00fan Matt Cutts, ser\u00e1 la \u00faltima actualizaci\u00f3n oficial de Panda. A partir de entonces,\u00a0<a href=\"http:\/\/searchengineland.com\/google-panda-to-be-integrated-into-the-search-algorithm-panda-everflux-151528\" target=\"_blank\" rel=\"noopener noreferrer\">Panda se integra en el n\u00facleo algor\u00edtmico de Google<\/a>.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 24 (22 de enero de 2013)<\/b>\u00a0&#8211; La primera actualizaci\u00f3n oficial en 2013. Afecta al 1.2% de las consultas en ingl\u00e9s.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 23 (21 de diciembre de 2012)<\/b>\u00a0&#8211; Afecta al 1.3% de las consultas en ingl\u00e9s.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 22 (21 de noviembre de 2012)<\/b>\u00a0&#8211; Una leve actualizaci\u00f3n que afecta al 08% de las consultas en ingl\u00e9s.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 21 (5 de noviembre de 2012)<\/b>\u00a0&#8211; Una leve actualizaci\u00f3n que afecta al 1.1% de las consultas en ingl\u00e9s. A nivel mundial, afecta s\u00f3lo al 0.4%.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 20 (27 de septiembre de 2012)<\/b>\u00a0&#8211; Se solapa con la actualizaci\u00f3n de Dominios de Concordancia Exacta (EMD) y\u00a0<a href=\"http:\/\/www.seroundtable.com\/google-panda-20-15789.html\" target=\"_blank\" rel=\"noopener noreferrer\">tiene un gran impacto<\/a>. Afecta al 2.4% de las consultas en ingl\u00e9s.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 19 (18 de septiembre de 2012)<\/b>\u00a0&#8211; Una leve actualizaci\u00f3n que afecta al 0.7% de las consultas.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 18 (20 de agosto de 2012)<\/b>\u00a0&#8211; Una leve actualizaci\u00f3n que afecta aproximadamente al 1% de las consultas.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 17 (24 de julio de 2012)<\/b>\u00a0&#8211; Causa fluctuaciones en los rankings durante unos d\u00edas, aunque m\u00ednimas. Afecta aproximadamente al 1% de las consultas.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 16 (25 de junio de 2012)<\/b>\u00a0&#8211; Una leve actualizaci\u00f3n que afecta aproximadamente al 1% de las consultas.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 15 (9 de junio de 2012)<\/b>\u00a0&#8211; Una actualizaci\u00f3n con mayor impacto que las dos anteriores. Afecta al 1% de las consultas.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 14 (27 de abril de 2012)<\/b>\u00a0&#8211; Una actualizaci\u00f3n de impacto m\u00ednimo.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 13 (19 de abril de 2012)<\/b>\u00a0&#8211; Una actualizaci\u00f3n de impacto m\u00ednimo.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 12 (23 de marzo de 2012)<\/b>\u00a0&#8211; Google anuncia esta actualizaci\u00f3n\u00a0<a href=\"https:\/\/twitter.com\/google\/status\/183312403100995584\" target=\"_blank\" rel=\"noopener noreferrer\">v\u00eda Twitter<\/a>. Afecta aproximadamente al 1.6% de las consultas.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 11 (27 de febrero de 2012)<\/b>\u00a0&#8211; Una actualizaci\u00f3n de impacto m\u00ednimo.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 10 (18 de enero de 2012)<\/b>\u00a0&#8211; Una actualizaci\u00f3n de impacto m\u00ednimo.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 9 (18 de noviembre de 2011)<\/b>\u00a0&#8211; Tras esta actualizaci\u00f3n Google empieza a hacer cambios m\u00e1s frecuentes en Panda, pero de menor impacto. Este en concreto, afecta a menos del 1% de las consultas.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 8 (19 de octubre de 2011)<\/b>\u00a0&#8211; Matt Cutts anuncia esta actualizaci\u00f3n\u00a0<a href=\"https:\/\/twitter.com\/mattcutts\/status\/121480187375398912\" target=\"_blank\" rel=\"noopener\">v\u00eda Twitter<\/a>. Afecta al 2% de las consultas, aproximadamente.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 7 (28 de septiembre de 2011)<\/b>\u00a0&#8211; Aunque se trata de una actualizaci\u00f3n de impacto despreciable,\u00a0algunos sitios informan de grandes cambios en los rankings.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 6 (12 de agosto de 2011)<\/b>\u00a0&#8211;\u00a0<a href=\"http:\/\/googlewebmaster-es.blogspot.com.es\/2011\/08\/lanzamiento-en-otros-idiomas-del.html\" target=\"_blank\" rel=\"noopener noreferrer\">Panda es oficialmente desplegado a nivel mundial<\/a>\u00a0(incluyendo Espa\u00f1a). Tiene un gran impacto, de entre el 6 y el 9% de las consultas.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 5 (23 de julio de 2011)<\/b>\u00a0&#8211; Una actualizaci\u00f3n de impacto m\u00ednimo.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 4 (16 de junio de 2011)<\/b>\u00a0&#8211; Una actualizaci\u00f3n de impacto m\u00ednimo.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 3 (10 de mayo de 2011)<\/b>\u00a0&#8211; Una actualizaci\u00f3n de impacto m\u00ednimo.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 2 (11 de abril de 2011)<\/b>\u00a0&#8211; El despliegue oficial de Panda a nivel internacional para pa\u00edses de habla inglesa (no EEUU). Afecta al 2% de las consultas.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Panda 1 (24 de febrero de 2011)<\/b>\u00a0&#8211; Primera versi\u00f3n de Panda, destinada a consultas en ingl\u00e9s en EEUU.\u00a0<a href=\"http:\/\/googleblog.blogspot.com.es\/2011\/02\/finding-more-high-quality-sites-in.html\" target=\"_blank\" rel=\"noopener noreferrer\">Pese a su anuncio<\/a>, coge por sorpresa a casi toda la comunidad SEO. Afecta a un 11.8% de las consultas.<\/p>\n<p>[\/fusion_li_item][\/fusion_checklist][fusion_button link=\u00bbhttps:\/\/ignaciosantiago.com\/google-panda\/\u00bb text_transform=\u00bb\u00bb title=\u00bb\u00bb target=\u00bb_self\u00bb link_attributes=\u00bb\u00bb alignment_medium=\u00bb\u00bb alignment_small=\u00bb\u00bb alignment=\u00bbcenter\u00bb modal=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb class=\u00bb\u00bb id=\u00bb\u00bb color=\u00bbdefault\u00bb button_gradient_top_color=\u00bb\u00bb button_gradient_bottom_color=\u00bb\u00bb button_gradient_top_color_hover=\u00bb\u00bb button_gradient_bottom_color_hover=\u00bb\u00bb accent_color=\u00bb\u00bb accent_hover_color=\u00bb\u00bb type=\u00bb3d\u00bb bevel_color=\u00bb\u00bb border_width=\u00bb\u00bb border_radius=\u00bb0&#8243; border_color=\u00bb\u00bb border_hover_color=\u00bb\u00bb size=\u00bblarge\u00bb stretch=\u00bbdefault\u00bb margin_top=\u00bb\u00bb margin_right=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_left=\u00bb\u00bb icon=\u00bb\u00bb icon_position=\u00bbleft\u00bb icon_divider=\u00bbno\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb]M\u00e1s informaci\u00f3n sobre Google Panda[\/fusion_button][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb min_height=\u00bb\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb flex_column_spacing=\u00bb\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb menu_anchor=\u00bbpayday-loan\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb link_color=\u00bb\u00bb link_hover_color=\u00bb\u00bb border_sizes=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_right=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb spacing_medium=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb spacing_small=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_dimensions_medium=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_dimensions_small=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0&#8243; 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font_size=\u00bb\u00bb animated_font_size=\u00bb\u00bb fusion_font_family_title_font=\u00bb\u00bb fusion_font_variant_title_font=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb text_shadow=\u00bbno\u00bb text_shadow_vertical=\u00bb\u00bb text_shadow_horizontal=\u00bb\u00bb text_shadow_blur=\u00bb0&#8243; text_shadow_color=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_top_mobile=\u00bb\u00bb margin_bottom_mobile=\u00bb\u00bb text_color=\u00bb\u00bb animated_text_color=\u00bb\u00bb highlight_color=\u00bb\u00bb style_type=\u00bbdefault\u00bb sep_color=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb]<\/p>\n<p>Google Payday Loan (Consultas Spam)<\/p>\n<p>[\/fusion_title][fusion_text]<\/p>\n<p>Esta actualizaci\u00f3n introduce un nuevo algoritmo dirigido a limpiar los resultados del buscador para consultas con tendencia al spam, como aquellas relacionadas con pr\u00e9stamos, medicamentos y pornograf\u00eda.<\/p>\n<p>[\/fusion_text][fusion_checklist icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb size=\u00bb\u00bb divider=\u00bb\u00bb divider_color=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Consultas spam 3 (12 de junio de 2014)<\/strong> \u2013 Apenas tres semanas despu\u00e9s de la \u00faltima actualizaci\u00f3n del algoritmo <a href=\"http:\/\/searchengineland.com\/google-launching-payday-loan-algorithm-3-0-targeting-spammy-queries-week-193821\" target=\"_blank\" rel=\"noopener noreferrer\">aparece la versi\u00f3n 3.o<\/a>, enfocada a consultas spam como [casinos] o [viagra] en Google.com. No hay informaci\u00f3n para las versiones de Google en otros idiomas.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Consultas spam 2 (18 de mayo de 2014)<\/strong> \u2013 Se trata de \u201cla siguiente generaci\u00f3n del algoritmo\u201d seg\u00fan un <a href=\"http:\/\/searchengineland.com\/official-google-payday-loan-algorithm-2-0-launched-targets-spammy-queries-192027\" target=\"_blank\" rel=\"noopener noreferrer\">portavoz de Google a SEL<\/a>. La versi\u00f3n va dirigida a sitios que hacen spam a alto nivel y afecta a un 0.2% de las consultas en ingl\u00e9s. No queda claro el alcance para otros idiomas.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Consultas spam 1 (11 de junio de 2013)<\/strong> \u2013 <a href=\"http:\/\/searchengineland.com\/google-pay-day-loan-algorithm-google-search-algorithm-update-to-target-spammy-queries-162941\" target=\"_blank\" rel=\"noopener noreferrer\">Tiene diferentes grados de impacto<\/a>. En EE.UU. afecta al 0.3%, mientras que en Turqu\u00eda llega al 4% por ser mayor el spam.<\/p>\n<p>[\/fusion_li_item][\/fusion_checklist][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb min_height=\u00bb\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb flex_column_spacing=\u00bb\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb menu_anchor=\u00bbpenguin\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb link_color=\u00bb\u00bb link_hover_color=\u00bb\u00bb border_sizes=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_right=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb spacing_medium=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb spacing_small=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_dimensions_medium=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_dimensions_small=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0&#8243; box_shadow_spread=\u00bb0&#8243; box_shadow_color=\u00bb\u00bb box_shadow_style=\u00bb\u00bb z_index=\u00bb\u00bb overflow=\u00bb\u00bb gradient_start_color=\u00bb\u00bb gradient_end_color=\u00bb\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3&#8243; background_blend_mode=\u00bbnone\u00bb video_mp4=\u00bb\u00bb video_webm=\u00bb\u00bb video_ogv=\u00bb\u00bb video_url=\u00bb\u00bb video_aspect_ratio=\u00bb16:9&#8243; video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb video_preview_image=\u00bb\u00bb absolute=\u00bboff\u00bb absolute_devices=\u00bbsmall,medium,large\u00bb sticky=\u00bboff\u00bb sticky_devices=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_background_color=\u00bb\u00bb sticky_height=\u00bb\u00bb sticky_offset=\u00bb\u00bb sticky_transition_offset=\u00bb0&#8243; scroll_offset=\u00bb0&#8243; animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb filter_hue=\u00bb0&#8243; filter_saturation=\u00bb100&#8243; filter_brightness=\u00bb100&#8243; filter_contrast=\u00bb100&#8243; filter_invert=\u00bb0&#8243; filter_sepia=\u00bb0&#8243; filter_opacity=\u00bb100&#8243; filter_blur=\u00bb0&#8243; filter_hue_hover=\u00bb0&#8243; filter_saturation_hover=\u00bb100&#8243; filter_brightness_hover=\u00bb100&#8243; filter_contrast_hover=\u00bb100&#8243; filter_invert_hover=\u00bb0&#8243; filter_sepia_hover=\u00bb0&#8243; filter_opacity_hover=\u00bb100&#8243; filter_blur_hover=\u00bb0&#8243;][fusion_builder_row][fusion_builder_column type=\u00bb1_1&#8243; layout=\u00bb1_1&#8243; background_position=\u00bbleft top\u00bb background_color=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb spacing=\u00bbyes\u00bb background_image=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb0px\u00bb margin_bottom=\u00bb0px\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_speed=\u00bb0.3&#8243; animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; before_text=\u00bb\u00bb rotation_text=\u00bb\u00bb highlight_text=\u00bb\u00bb after_text=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb class=\u00bb\u00bb id=\u00bb\u00bb content_align_medium=\u00bb\u00bb content_align_small=\u00bb\u00bb content_align=\u00bbleft\u00bb size=\u00bb3&#8243; font_size=\u00bb\u00bb animated_font_size=\u00bb\u00bb fusion_font_family_title_font=\u00bb\u00bb fusion_font_variant_title_font=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb text_shadow=\u00bbno\u00bb text_shadow_vertical=\u00bb\u00bb text_shadow_horizontal=\u00bb\u00bb text_shadow_blur=\u00bb0&#8243; text_shadow_color=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_top_mobile=\u00bb\u00bb margin_bottom_mobile=\u00bb\u00bb text_color=\u00bb\u00bb animated_text_color=\u00bb\u00bb highlight_color=\u00bb\u00bb style_type=\u00bbdefault\u00bb sep_color=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb]<\/p>\n<p>Google Penguin (Ping\u00fcino)<\/p>\n<p>[\/fusion_title][fusion_text]<\/p>\n<p><strong>Google Penguin<\/strong> es el <strong>cambio<\/strong> (o mejor dicho filtro en el algoritmo) que <strong>m\u00e1s guerra a dado<\/strong> y m\u00e1s p\u00e1ginas web ha hundido en las profundidades de las <a href=\"https:\/\/ignaciosantiago.com\/serps-google-paginas-resultados-busqueda-infografia\/\" target=\"_blank\" rel=\"noopener noreferrer\">SERPs<\/a>. Google Penguin fue creado y concebido por y para <strong>penalizar a p\u00e1ginas que hubieran hecho un mal uso de los backlinks o enlaces entrantes<\/strong>, tales como la compra o venta de enlaces y la inclusi\u00f3n de cantidades enormes de \u00e9stos de mala calidad con el fin de manipular los Rankings en los resultados de b\u00fasqueda.<\/p>\n<p>Google busca autom\u00e1ticamente patrones en el perfil de enlaces de los sitios en su \u00edndice. Cuando se da un positivo, aplica una\u00a0<em>sanci\u00f3n algor\u00edtmica<\/em> que resulta\u00a0en una ca\u00edda en los rankings. Es posible que algunos de los sitios afectados se conviertan en candidatos para una revisi\u00f3n manual posterior. Aunque el impacto de la actualizaci\u00f3n es menor que el de Panda seg\u00fan los datos oficiales, muchas p\u00e1ginas web notan su influencia debido a la pr\u00e1ctica com\u00fan de\u00a0<a href=\"http:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=es&amp;answer=66356\" target=\"_blank\" rel=\"noopener noreferrer\">crear enlaces en contra de las directrices del buscador<\/a>.\u00a0Aqu\u00ed tienes las actualizaciones de Google Penguin hasta la fecha:<\/p>\n<p>[\/fusion_text][fusion_checklist icon=\u00bb\u00bb iconcolor=\u00bb\u00bb circle=\u00bb\u00bb circlecolor=\u00bb\u00bb size=\u00bb\u00bb divider=\u00bb\u00bb divider_color=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Penguin 7\/Penguin 4.0 (23 sep 2016)<\/strong> \u2013 Tras de\u00a0casi 2 a\u00f1os de espera, Google\u00a0<a href=\"https:\/\/webmaster-es.googleblog.com\/2016\/09\/penguin-ya-es-parte-de-nuestro.html\" target=\"_blank\" rel=\"noopener noreferrer\">lanza<\/a>\u00a0Penguin 4.0 (actualizaci\u00f3n\u00a0n\u00ba 7). El nuevo\u00a0Penguin se actualiza en tiempo real, lo que significa que no hay que esperar a una nueva versi\u00f3n para ver sus efectos, sino que recalcula las se\u00f1ales con\u00a0cada nuevo rastreo. Por esa raz\u00f3n\u00a0Google dice que no volver\u00e1 a comentar actualizaciones futuras del algoritmo (como\u00a0pas\u00f3 con Panda). Otra caracter\u00edstica\u00a0es que\u00a0trabaja a mayor detalle, ajustando sus efectos al nivel de spam en lugar de actuar sobre el sitio entero. <em>Notas de evoluci\u00f3n:<\/em>\u00a0Inicialmente se percibe un impacto\u00a0<a href=\"https:\/\/www.seroundtable.com\/google-penguin-4-impact-22757.html\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00ednimo<\/a>\u00a0debido al despliegue en curso.\u00a0La parte del algoritmo que trata con los sitios degradados por Penguin 3.0 <a href=\"https:\/\/twitter.com\/methode\/status\/781226384052015104\" target=\"_blank\" rel=\"noopener noreferrer\">se inicia<\/a>\u00a0el d\u00eda 28 y llevar\u00e1 unos d\u00edas. <a href=\"https:\/\/www.mariehaynes.com\/sites-previously-demoted-penguin-getting-penalty-lifted-off\/\" target=\"_blank\" rel=\"noopener noreferrer\">Comienza<\/a>\u00a0a verse\u00a0alguna recuperaci\u00f3n. M\u00e1s informaci\u00f3n por llegar.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Penguin 6\/Penguin 3.0 (17 oct 2014)<\/strong> \u2013 Tras un a\u00f1o de espera, Google <a href=\"https:\/\/www.seroundtable.com\/google-penguin-3-19313.html\" target=\"_blank\" rel=\"noopener noreferrer\">confirma<\/a> a Barry Schwartz la actualizaci\u00f3n del algoritmo durante el fin de semana. Seg\u00fan el empleado de Google <a href=\"https:\/\/plus.google.com\/+PierreFar\/posts\/NURBpsNpef4\" target=\"_blank\" rel=\"noopener noreferrer\">Pierre Far<\/a>, el objetivo es ayudar a recuperarse a los sitios que han limpiado sus perfiles de enlaces artificiales, as\u00ed como penalizar a los que han realizado nuevo spam. Se trata de un refresco, lo que significa que no se han incorporado nuevas se\u00f1ales, tan s\u00f3lo nuevos datos. El despliegue es internacional\u00a0y afecta a menos del 1% de las consultas en ingl\u00e9s. <em>Notas de evoluci\u00f3n:<\/em>\u00a0El despliegue dura varias semanas, con <a href=\"http:\/\/searchengineland.com\/holidays-google-breaks-updates-rules-gives-fresh-penguin-updates-210367\" target=\"_blank\" rel=\"noopener noreferrer\">alteraciones<\/a> los d\u00edas 27\/11, 2\/12, 5\/12 y 6\/12.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><strong>Penguin 5\/Penguin 2.1 (4 oct 2013)<\/strong> \u2013 La versi\u00f3n 2.1 del algoritmo seg\u00fan la nomenclatura de Google. Matt Cutts la\u00a0<a href=\"https:\/\/twitter.com\/mattcutts\/status\/386231794883780609\" target=\"_blank\" rel=\"noopener noreferrer\">anuncia<\/a>\u00a0afirmando que\u00a0afecta al\u00a0~1% de las consultas \u201cde forma notable\u201d.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Penguin 4\/<strong>Penguin <\/strong>2.0 (22 may 2013)<\/b>\u00a0\u2013 El 13 de mayo, Matt Cutts\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=xQmQeKU25zg\" target=\"_blank\" rel=\"noopener noreferrer\">anuncia<\/a>\u00a0la inminente llegada de la segunda generaci\u00f3n de Penguin (versi\u00f3n 2.0).\u00a0Diez d\u00edas despu\u00e9s\u00a0<a href=\"http:\/\/searchengineland.com\/penguin-4-with-penguin-2-0-generation-spam-fighting-is-now-live-160544\" target=\"_blank\" rel=\"noopener noreferrer\">est\u00e1 hecho<\/a> el despliegue. Afecta al 2.4% de las consultas en ingl\u00e9s, mientras que en otros idiomas el alcance es desconocido.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Penguin 3\/<strong>Penguin <\/strong>1.2 (5 oct 2012)<\/b>\u00a0\u2013 Tras insinuar\u00a0una actualizaci\u00f3n importante, Google lanza un refresco que apenas afecta al ~0.3% de las consultas. Una semana despu\u00e9s, <a href=\"http:\/\/googlewebmaster-es.blogspot.com.es\/2012\/10\/una-nueva-herramienta-para.html\" target=\"_blank\" rel=\"noopener noreferrer\">lanza<\/a> una herramienta para\u00a0<a href=\"https:\/\/ignaciosantiago.com\/como-usar-herramienta-disavow-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">desautorizar enlaces<\/a> artificiales.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Penguin 2\/<strong>Penguin <\/strong>1.1 (26 may 2012)<\/b>\u00a0\u2013 La primera actualizaci\u00f3n de Penguin confirma que se trata de un algoritmo externo, similar a Panda. Matt Cutts la\u00a0<a href=\"https:\/\/twitter.com\/mattcutts\/status\/206232437427154944\" target=\"_blank\" rel=\"noopener noreferrer\">anuncia<\/a>\u00a0como un refresco de datos. Afecta a menos del 0.1% de las b\u00fasquedas en ingl\u00e9s. Tras ello,\u00a0Google <a href=\"https:\/\/www.seroundtable.com\/google-can-competitors-harm-me-15210.html\" target=\"_blank\" rel=\"noopener noreferrer\">reconoce<\/a> la posibilidad de que se genere\u00a0<a href=\"https:\/\/ignaciosantiago.com\/seo-negativo-consejos-defender-pagina-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO negativo<\/a>.<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=\u00bb\u00bb]<\/p>\n<p><b>Penguin 1\/<strong>Penguin <\/strong>1.0 (24 abr 2012)<\/b>\u00a0\u2013 Tras semanas de especulaci\u00f3n,\u00a0Google\u00a0<a href=\"http:\/\/googlewebmaster-es.blogspot.com.es\/2012\/04\/un-paso-mas-en-el-reconocimiento-de.html\" target=\"_blank\" rel=\"noopener noreferrer\">lanza<\/a>\u00a0oficialmente la actualizaci\u00f3n de \u201cspam web\u201d, que posteriormente adopta el nombre\u00a0<em>Penguin<\/em>. Afecta al ~3.1% de las consultas en ingl\u00e9s, aunque en otros idiomas llega al 5%.<\/p>\n<p>[\/fusion_li_item][\/fusion_checklist][fusion_button link=\u00bbhttps:\/\/ignaciosantiago.com\/google-penguin\/\u00bb text_transform=\u00bb\u00bb title=\u00bb\u00bb target=\u00bb_self\u00bb link_attributes=\u00bb\u00bb alignment_medium=\u00bb\u00bb alignment_small=\u00bb\u00bb alignment=\u00bbcenter\u00bb modal=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb class=\u00bb\u00bb id=\u00bb\u00bb color=\u00bbdefault\u00bb button_gradient_top_color=\u00bb\u00bb button_gradient_bottom_color=\u00bb\u00bb button_gradient_top_color_hover=\u00bb\u00bb button_gradient_bottom_color_hover=\u00bb\u00bb accent_color=\u00bb\u00bb accent_hover_color=\u00bb\u00bb type=\u00bb3d\u00bb bevel_color=\u00bb\u00bb border_width=\u00bb\u00bb border_radius=\u00bb0&#8243; border_color=\u00bb\u00bb border_hover_color=\u00bb\u00bb size=\u00bblarge\u00bb stretch=\u00bbdefault\u00bb margin_top=\u00bb\u00bb margin_right=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_left=\u00bb\u00bb icon=\u00bb\u00bb icon_position=\u00bbleft\u00bb icon_divider=\u00bbno\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb]M\u00e1s informaci\u00f3n sobre Google Penguin[\/fusion_button][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb min_height=\u00bb\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb flex_column_spacing=\u00bb\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb menu_anchor=\u00bbpigeon\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb link_color=\u00bb\u00bb link_hover_color=\u00bb\u00bb border_sizes=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_right=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb spacing_medium=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb spacing_small=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_dimensions_medium=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_dimensions_small=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0&#8243; 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animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; before_text=\u00bb\u00bb rotation_text=\u00bb\u00bb highlight_text=\u00bb\u00bb after_text=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb class=\u00bb\u00bb id=\u00bb\u00bb content_align_medium=\u00bb\u00bb content_align_small=\u00bb\u00bb content_align=\u00bbleft\u00bb size=\u00bb3&#8243; font_size=\u00bb\u00bb animated_font_size=\u00bb\u00bb fusion_font_family_title_font=\u00bb\u00bb fusion_font_variant_title_font=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb text_shadow=\u00bbno\u00bb text_shadow_vertical=\u00bb\u00bb text_shadow_horizontal=\u00bb\u00bb text_shadow_blur=\u00bb0&#8243; text_shadow_color=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_top_mobile=\u00bb\u00bb margin_bottom_mobile=\u00bb\u00bb text_color=\u00bb\u00bb animated_text_color=\u00bb\u00bb highlight_color=\u00bb\u00bb style_type=\u00bbdefault\u00bb sep_color=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb]<\/p>\n<p>Google Pigeon (Paloma)<\/p>\n<p>[\/fusion_title][fusion_text]<\/p>\n<p>Google, el motor de b\u00fasqueda por excelencia, estrena un nuevo animalito: la <strong>paloma<\/strong>. Se trata de su nuevo algoritmo, <strong>Google Pigeon<\/strong> que nace con el mismo objetivo que las otras actualizaciones de algoritmo que se han implementado en los \u00faltimos meses: mejorar la experiencia de b\u00fasqueda de sus usuarios mostrando resultados que sean lo m\u00e1s relevantes posible.<\/p>\n<p>Ya Panda, Peguin o Hummingbird hab\u00edan conseguido limpiar los resultados de b\u00fasqueda, evitando p\u00e1ginas SPAM o p\u00e1ginas de escaso inter\u00e9s, pero esta nueva actualizaci\u00f3n de algoritmo tiene como objetivo principal aportar utilidad, relevancia y precisi\u00f3n a las b\u00fasquedas locales que son actualmente las protagonistas de la estrategia de marketing digital llevada a cabo por muchas empresas. Google Pigeon proporcionar\u00e1 de esta manera m\u00e1s relevancia a los directores locales.<\/p>\n<p>La compa\u00f1\u00eda aclara que no quiere de ninguna manera penalizar los resultados considerados de baja calidad (como pas\u00f3 en el caso de Penguin y Panda), pero afirma que este cambio de algoritmo implicar\u00e1 un cambio profundo en el funcionamiento del ranking de b\u00fasquedas. Google ha confirmado que la actualizaci\u00f3n comenz\u00f3 a desarrollarse \u00fanicamente en Estados Unidos el 24 de julio, pero no ha revelado si y cu\u00e1ndo se extender\u00e1 en otros pa\u00edses.<\/p>\n<p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb min_height=\u00bb\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb flex_column_spacing=\u00bb\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb menu_anchor=\u00bbvenice\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb link_color=\u00bb\u00bb link_hover_color=\u00bb\u00bb border_sizes=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_right=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb spacing_medium=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb spacing_small=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_dimensions_medium=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_dimensions_small=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0&#8243; 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animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_title size=\u00bb3&#8243;]<\/p>\n<p>Google Venice<\/p>\n<p>[\/fusion_title][fusion_text]<\/p>\n<p>El 27 de Febrero de 2012 Google lanz\u00f3 Venice, un cambio en el algoritmo que lo que buscaba era<strong>mejorar los resultados de las b\u00fasquedas locales a trav\u00e9s de las SERPs<\/strong> o los resultados org\u00e1nicos (es decir, no ten\u00eda nada que ver con Google Places). Gracias a Venice si por ejemplo quieres encontrar un restaurante Tailand\u00e9s en tu ciudad ya no tienes que introducir \u201cRestaurante Tailand\u00e9s en Madrid\u201d si no tan solo bastar\u00eda con hacerlo as\u00ed: \u201crestaurante Tailand\u00e9s\u201d sin necesidad de teclear la ciudad en cuesti\u00f3n.<\/p>\n<p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb min_height=\u00bb\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb flex_column_spacing=\u00bb\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb menu_anchor=\u00bbvince\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb link_color=\u00bb\u00bb link_hover_color=\u00bb\u00bb border_sizes=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_right=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb spacing_medium=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb spacing_small=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_dimensions_medium=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_dimensions_small=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0&#8243; 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font_size=\u00bb\u00bb animated_font_size=\u00bb\u00bb fusion_font_family_title_font=\u00bb\u00bb fusion_font_variant_title_font=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb text_shadow=\u00bbno\u00bb text_shadow_vertical=\u00bb\u00bb text_shadow_horizontal=\u00bb\u00bb text_shadow_blur=\u00bb0&#8243; text_shadow_color=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_top_mobile=\u00bb\u00bb margin_bottom_mobile=\u00bb\u00bb text_color=\u00bb\u00bb animated_text_color=\u00bb\u00bb highlight_color=\u00bb\u00bb style_type=\u00bbdefault\u00bb sep_color=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb]<\/p>\n<p>Google Vince<\/p>\n<p>[\/fusion_title][fusion_text]<\/p>\n<p>Uno de los m\u00e1s primitivos cambios del algoritmo que tuvo lugar en Febrero de ese mismo a\u00f1o 2009. El algoritmo denominado Google Vince iba destinado a\u00a0<strong>reforzar la presencia y el posicionamiento de las marcas en los resultados de b\u00fasqueda<\/strong>. Marcas que estuvieran haciendo bien las cosas, en t\u00e9rminos de SEO hablando. Para muchos, la aparici\u00f3n de Vince ser\u00eda el embri\u00f3n del futuro peso de los enlaces de marca, considerados en la actualidad como los m\u00e1s limpios a ojos del buscador.<\/p>\n<p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb min_height=\u00bb\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb flex_column_spacing=\u00bb\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb menu_anchor=\u00bbconclusion\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb link_color=\u00bb\u00bb link_hover_color=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_right=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0&#8243; 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animation_offset=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb]<\/p>\n<p>Conclusi\u00f3n: Estate al d\u00eda de las \u00faltimas actualizaciones de Google<\/p>\n<p>[\/fusion_title][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_offset=\u00bb\u00bb]<\/p>\n<p>Qu\u00e9 te ha parecido esta gu\u00eda de los<strong> cambios de los algoritmos de Google<\/strong>? \u00bfConoc\u00edas todas estas <strong>actualizaciones de Google<\/strong>? \u00bfHay algo que te haya llamado la atenci\u00f3n? \u00bfCrees que me he dejado alg\u00fan algoritmo? \u00bfTe has quedado con alguna duda o pregunta? Entonces te pido que <strong>dejes un\u00a0comentario<\/strong>. Da igual que sea o una duda o un simple gracias, pero me alegrar\u00e9 mucho de leerlo y responderlo.<\/p>\n<p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_global id=\u00bb49153&#8243;]<br \/>\n[fusion_global id=\u00bb79322&#8243;]<br \/>\n[fusion_global id=\u00bb54552&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb min_height=\u00bb\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb flex_column_spacing=\u00bb\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb menu_anchor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb publish_date=\u00bb\u00bb class=\u00bb\u00bb id=\u00bb\u00bb link_color=\u00bb\u00bb link_hover_color=\u00bb\u00bb border_sizes=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_right=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb spacing_medium=\u00bb\u00bb margin_top_medium=\u00bb\u00bb margin_bottom_medium=\u00bb\u00bb spacing_small=\u00bb\u00bb margin_top_small=\u00bb\u00bb margin_bottom_small=\u00bb\u00bb margin_top=\u00bb\u00bb margin_bottom=\u00bb\u00bb padding_dimensions_medium=\u00bb\u00bb padding_top_medium=\u00bb\u00bb padding_right_medium=\u00bb\u00bb padding_bottom_medium=\u00bb\u00bb padding_left_medium=\u00bb\u00bb padding_dimensions_small=\u00bb\u00bb padding_top_small=\u00bb\u00bb padding_right_small=\u00bb\u00bb padding_bottom_small=\u00bb\u00bb padding_left_small=\u00bb\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb box_shadow=\u00bbno\u00bb box_shadow_vertical=\u00bb\u00bb box_shadow_horizontal=\u00bb\u00bb box_shadow_blur=\u00bb0&#8243; box_shadow_spread=\u00bb0&#8243; [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":12348,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"iawp_total_views":0,"page_builder":"","footnotes":""},"categories":[205],"tags":[],"class_list":["post-12347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-y-analitica-web"],"_links":{"self":[{"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/posts\/12347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/comments?post=12347"}],"version-history":[{"count":0,"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/posts\/12347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/media\/12348"}],"wp:attachment":[{"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/media?parent=12347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/categories?post=12347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clientes.ignaciosantiago.com\/new\/wp-json\/wp\/v2\/tags?post=12347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}