{"id":10730,"date":"2020-02-25T15:19:36","date_gmt":"2020-02-25T14:19:36","guid":{"rendered":"https:\/\/clientes.ignaciosantiago.com\/new\/lista-de-herramientas-de-google\/"},"modified":"2020-02-25T15:19:36","modified_gmt":"2020-02-25T14:19:36","slug":"lista-de-herramientas-de-google","status":"publish","type":"post","link":"https:\/\/clientes.ignaciosantiago.com\/new\/lista-de-herramientas-de-google\/","title":{"rendered":"57 HERRAMIENTAS de GOOGLE Gratis y \u00datiles"},"content":{"rendered":"

[fusion_builder_container hundred_percent=\u00bbno\u00bb equal_height_columns=\u00bbno\u00bb menu_anchor=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb class=\u00bb\u00bb id=\u00bb\u00bb background_color=\u00bb\u00bb background_image=\u00bb\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb parallax_speed=\u00bb0.3″ video_mp4=\u00bb\u00bb video_webm=\u00bb\u00bb video_ogv=\u00bb\u00bb video_url=\u00bb\u00bb video_aspect_ratio=\u00bb16:9″ video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb overlay_color=\u00bb\u00bb video_preview_image=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb padding_top=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb padding_right=\u00bb\u00bb type=\u00bbflex\u00bb][fusion_builder_row][fusion_builder_column type=\u00bb1_1″ layout=\u00bb1_1″ background_position=\u00bbleft top\u00bb background_color=\u00bb\u00bb border_color=\u00bb\u00bb border_style=\u00bbsolid\u00bb border_position=\u00bball\u00bb spacing=\u00bbyes\u00bb background_image=\u00bb\u00bb background_repeat=\u00bbno-repeat\u00bb padding_top=\u00bb\u00bb padding_right=\u00bb\u00bb padding_bottom=\u00bb\u00bb padding_left=\u00bb\u00bb margin_top=\u00bb0px\u00bb margin_bottom=\u00bb0px\u00bb class=\u00bb\u00bb id=\u00bb\u00bb animation_type=\u00bb\u00bb animation_speed=\u00bb0.3″ animation_direction=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb center_content=\u00bbno\u00bb last=\u00bbtrue\u00bb min_height=\u00bb\u00bb hover_type=\u00bbnone\u00bb link=\u00bb\u00bb border_sizes_top=\u00bb\u00bb border_sizes_bottom=\u00bb\u00bb border_sizes_left=\u00bb\u00bb border_sizes_right=\u00bb\u00bb first=\u00bbtrue\u00bb][fusion_text columns=\u00bb\u00bb column_min_width=\u00bb\u00bb column_spacing=\u00bb\u00bb rule_style=\u00bbdefault\u00bb rule_size=\u00bb\u00bb rule_color=\u00bb\u00bb hue=\u00bb\u00bb saturation=\u00bb\u00bb lightness=\u00bb\u00bb alpha=\u00bb\u00bb content_alignment_medium=\u00bb\u00bb content_alignment_small=\u00bb\u00bb content_alignment=\u00bb\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb class=\u00bb\u00bb id=\u00bb\u00bb margin_top=\u00bb\u00bb margin_right=\u00bb\u00bb margin_bottom=\u00bb\u00bb margin_left=\u00bb\u00bb fusion_font_family_text_font=\u00bb\u00bb fusion_font_variant_text_font=\u00bb\u00bb font_size=\u00bb\u00bb line_height=\u00bb\u00bb letter_spacing=\u00bb\u00bb text_transform=\u00bbnone\u00bb text_color=\u00bb\u00bb animation_type=\u00bb\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_offset=\u00bb\u00bb]<\/p>\n

\u00bfTu negocio online<\/strong> te est\u00e1 pidiendo a gritos un empujoncito para despegar? \u00bfNecesitas recursos t\u00e9cnicos con los que consolidar una estrategia de Marketing Digital<\/strong> y hacer un seguimiento de tus logros? \u00bfTe pica la curiosidad o te gustar\u00eda conocer m\u00e1s a fondo el universo Google<\/strong>? Prep\u00e1rate pues, porque \u00a1tu nave est\u00e1 a punto de despegar! Te propongo un peque\u00f1o viaje interestelar entre algunas de las infinitas galaxias de la compa\u00f1\u00eda estadounidense<\/strong>. Existe tal cantidad de herramientas gratuitas<\/strong> (y otras de pago) disponibles en Internet, que muchas veces no es f\u00e1cil ser consciente de todo lo que Google pone a tu disposici\u00f3n. Algunos de estos recursos online como Google Chrome<\/a>, Google Maps<\/a> o Google Traductor<\/a> son m\u00e1s conocidos y probablemente ya los hayas utilizado o te suenen; pero hay otros, como Google Search Console<\/a>,\u00a0Google AMP<\/a> o Google Trends<\/a> que probablemente hayan aparecido en tu vida con menor frecuencia, a pesar de su utilidad. As\u00ed que decid\u00ed que ser\u00eda buena idea\u00a0reunir todas las herramientas de Google<\/strong> en un mismo sitio y explicarte en qu\u00e9 consiste cada una<\/strong> de ellas. \u00bfMe sigues?<\/p>\n

\"mejores<\/p>\n

Lo m\u00e1s probable es que, seguramente sin saberlo, ya utilices alguna aplicaci\u00f3n, herramienta o servicio online de Google <\/strong>que ni siquiera atribu\u00edas a la cartera de \u00abproductos\u00bb del conocido buscador. Google tendr\u00e1 sus fans y detractores, pero si hay algo en lo que coinciden aquellos que son o han sido usuarios de sus aplicaciones y herramientas, es en la facilidad de uso<\/strong> y el caracter intuitivo<\/strong> de cualquiera de sus servicios. Y lo que es m\u00e1s, est\u00e1n puestas a disposici\u00f3n de quien las requiera sin ning\u00fan tipo de requerimiento: cualquier usuario<\/strong>, desde cualquier dispositivo<\/strong>, en cualquier lugar<\/strong>, y de forma totalmente gratuita<\/strong>. Te dir\u00eda que la \u00fanica premisa es tener Internet, pero te estar\u00eda mintiendo, porque gran parte de las herramientas que encontrar\u00e1s a continuaci\u00f3n permiten un uso sin-conexi\u00f3n<\/strong> por el cual la informaci\u00f3n que actualices y las acciones que realices quedan registradas a la espera de un nuevo acceso a la red.<\/p>\n

Pero antes de seguir, quiero que tengas clara una cosa: Google no regala sus herramientas o productos<\/strong>. El\u00a0modelo de negocio<\/a> completo de Google se basa en la aceptaci\u00f3n de los t\u00e9rminos y condiciones por los cuales la compa\u00f1\u00eda informa de su derecho a hacer un seguimiento de todos los movimientos<\/strong> de aquellos usuarios que hagan uso de los servicios online. Las aplicaciones y reursos de Google\u00a0supervisan absolutamente todo<\/strong>: c\u00f3mo y cu\u00e1ndo las usas, desde d\u00f3nde te conectas, cu\u00e1les son tus interacciones m\u00e1s frecuentes y mucho m\u00e1s. Google usa la informaci\u00f3n que recopilan para\u00a0crear un perfil de usuario<\/strong>, que luego se utiliza para diversos fines, entre los que destaca la\u00a0publicidad dirigida<\/strong> (su gran fuente de ingresos). Y aunque hay quien prefiere distintas alternativas a Google<\/a>, es innegable que las posibilidades que el gigante de Internet ofrece dif\u00edcilmente son superables en su conjunto. Y t\u00fa, como m\u00ednimo, \u00a1deber\u00edas conocerlas!<\/p>\n

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Mejores apps, programas y herramientas de Google<\/p>\n

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Conclusi\u00f3n: Google tiene una app, herramienta o programa para casi todo<\/p>\n

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Sin saberlo ni quererlo, en enero de 1996, Larry Page y Sergey Brin<\/strong> crearon lo que hoy en d\u00eda conocemos como \u00abGoogle<\/strong>\u00bb siendo este un proyecto universitario<\/strong> cuando ambos eran estudiantes de posgrado en Ciencias de la Computaci\u00f3n<\/strong> en la Universidad de Stanford. Bautizaron su iniciativa inspirados por el t\u00e9rmino matem\u00e1tico \u00abg\u00fagol\u00bb que se refiere al n\u00famero 10 elevado a la potencia de 100, en referencia a su objetivo de organizar la enorme cantidad de informaci\u00f3n en la Web<\/strong>.<\/p>\n

\u00a1Y vaya si la consiguieron organizar! No me quiero ni imaginar la cantidad de tiempo invertido y sacrificado, ni las genialidades que debieron de pas\u00e1rseles por la cabeza para construir lo que en poco tiempo se convirti\u00f3 en la compa\u00f1\u00eda m\u00e1s potente del mundo<\/strong>. El caso es que lo hicieron. Lo hicieron muy bien. Y gracias a ello, hoy nos basta con teclear unas cuantas palabras para tener acceso a un sinf\u00edn de herramientas, servicios, aplicaciones, programas y recursos<\/strong> con los que Google nos facilita la vida.<\/p>\n

\u00bfQu\u00e9 te ha parecido mi listado de las mejores herramientas gratis de Google<\/strong>? \u00bfYa conoces o utilizas alguno de las aplicaciones y programas que te propongo? \u00bfCu\u00e1l es o crees que podr\u00eda serte de mayor utilidad en tu negocio? \u00bfMe puedes contar alguna experiencia en la que fuera imprescindible usar uno o varios de los servicios o recursos de Google? \u00bfCrees que me he dejado algun producto imprescindible? \u00bfTe has quedado con alguna duda o pregunta? Entonces te pido que dejes un comentario<\/strong>. Da igual que sea o una duda o un simple gracias, pero me alegrar\u00e9 mucho de leerlo y responderlo.<\/p>\n

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